Value Creation Model
Fujitsu's Value Creation Model to Achieve its Purpose
Focused on Societal Challenges Fujitsu is Purpose-Driven to Provide Value to Society
Fujitsu aims to realize its Purpose, which is “to make the world more sustainable by building trust in society through innovation”, and thereby create new value while helping to build a better future for customers and for society.
Our value creation model is structured around business activities that are based on inputs which take into account social trends. The resulting outputs generated by these activities and the broader outcomes are aimed at providing value to society over the long term. The six capital inputs form a foundation on which Fujitsu can contribute to building a sustainable society by concentrating on the seven Key Focus Areas of Fujitsu Uvance and by developing the priority issues for sustainability management under the Global Responsible Business (GRB) framework.
The outputs derived from these initiatives are positioned as financial and non-financial indicators, and the outcomes are the value delivered to a range of stakeholders as Fujitsu works to achieve its Purpose.