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How to make frictionless retail work

Richard Clarke, Head of Global Sales, Consumer Industries, Fujitsu

A swan gliding across a lake looks effortless, but you know a lot is going on below the waterline. In your local grocery store, similar levels of investment are taking place to ensure that your future shopping experience is frictionless. Grab-and-go stores are the current poster child of the retail groceries industry in pioneering new ways to make the shopping experience smoother to drive higher turnover and increase customer loyalty in a low-margin, high-volume business.

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