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Arriva chooses Fujitsu for rail industry’s first smartphone based Ticket Issuing System

New system will improve customer experience and help future proof Arriva’s customer facing services

Fujitsu UK & Ireland

London, June 17, 2015

Fujitsu today announced it will work with multinational transport company, Arriva, to install the rail industry’s first smartphone based ticket issuing system. Fujitsu’s STARmobile solution will be used by Arriva employees, on trains and at railway stations, to allow employees to quickly provide passengers with information about their journey and sell them tickets, offering a significantly enhanced customer experience.

The multi-million pound, seven-year contract will be implemented by March 2016 and available across Arriva Trains Wales, CrossCountry, Chiltern Railways and Grand Central routes. Deployed on 648 Samsung Galaxy smartphones the Ticket Issuing System is the latest step in Arriva’s efforts to harness technological innovation for its customers. Arriva selected the Samsung Galaxy S5 for the products long battery life and easy to use interface, making it the best device to meet the high demands of the ambitious project.

“Over the last ten years we, like many other train operating companies, have relied on a bespoke, ticketing system,” explained David Watkin, Commercial Director at Arriva’s CrossCountry business. “However with passenger numbers rising the time is right to implement an innovative solution that will help transform the rail experience for our employees and our customers.”

The modular, STARmobile solution is set to create improvements across three key areas for Arriva:

  • Enhancing overall customer experience – The intuitive mobile application enables tickets to be issued quickly. Improved access to real time journey information will help employees answer passenger queries efficiently and plan better journeys. For example, the system can present travellers with additional ticket purchasing options including smart ticketing to support door-to-door journeys across rail and local bus services 
  • Giving employees the right tools for the job – Whether on the platform or on a train, Arriva employees will have access to better real-time travel information
  • Improving efficiencies to increase revenue – By using a modular approach and commodity smartphones rather than a bespoke system, Arriva will be able to reduce overall operating costs

“We chose to work with Fujitsu because the company has a proven track record in service delivery and a strategic view of how technology can improve efficiencies in the rail and retail industry” added David Watkin. “By working with Fujitsu to create an easy to use ticketing system we will be able to offer tickets to our passengers in the quickest, most cost effective way possible, while also equipping our employees with the information they need to create a consistently high level of customer service.”

“Transport is a strategic industry sector to Fujitsu. For 30 years, Fujitsu has designed, built and operated IT systems and services supporting major transport clients globally. We are delighted to see Arriva leading the way in the rail industry by deploying Fujitsu’s STARmobile across its current and future rail franchises” said Russell Goodenough, Client Managing Director and Head of Transport, Fujitsu UK & Ireland. “Mobile technology is fundamentally changing the way we interact, carry out our jobs, and ultimately, live our lives. By extending our existing retail train ticketing solution, which is already used in many of the UKs train operating companies, to a smartphone based solution, we will play our part in helping to transform the experience for Arriva passengers now and in the future.”

About Fujitsu Global

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see http://www.fujitsu.com.

About Fujitsu UK & Ireland

Fujitsu UK & Ireland is a leading IT systems, services and products company employing 12,000 people with an annual revenue of £1.67 billion. Additionally, Fujitsu’s other operations in the UK bring its total employee numbers to over 14,000 and its total revenues to £1.8 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see: http://uk.fujitsu.com

About Arriva

Arriva is one of the largest providers of passenger transport in Europe, employing some 55,000 people and delivering more than 2.2 billion passenger journeys every year. Arriva is part of Deutsche Bahn, one of the world’s leading passenger transport and logistics service providers. Headquartered in Sunderland, UK, Arriva is responsible for Deutsche Bahn's regional passenger transport services outside Germany.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

Samantha Woodman

Phone: Phone: + 44 (0) 20 7861 2800
E-mail: E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu UK & Ireland

Date: 17 June, 2015
City: London