Responsible Business

Delivering for our people, our customers, society and the planet

We live in an ever-changing world. A world that faces a series of complex challenges: from economic inequality to climate change. At Fujitsu, we believe that by connecting people, technology and ideas we can tackle these challenges at root, at pace and at scale.

By doing the right thing and contributing to society in many ways , we hope to earn the trust we need to continue to grow and make long term, stable contributions to our world. This is key to achieving our purpose of making the world more sustainable by building trust in society through innovation.

That’s why we put being a responsible business at the heart of everything we do. It drives how we do business and how we deliver for our people, our customers, society and the planet.


Responsible Business Report: UK & Ireland

Responsible Business at Fujitsu is a global model, implemented locally. Every day, our people across the world practice our values of Aspiration, Trust and Empathy. This report documents continuing efforts over the last year in connecting our social value goals, building an inclusive workplace and advancing the sustainability agenda in the UK&I region, through Fujitsu Global Responsible Business commitments.

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Our people

Our people

Our people are our most valuable asset. They are essential to the way we innovate and deliver value. We have created an inclusive workplace where we embrace difference, take care of our employee wellbeing and empower all people to reach their full potential.



We’re helping to build healthy, prosperous communities by harnessing the power and passion of our people. From driving social action with charity partners to using our expertise to champion the digital workforce of tomorrow. Together, we can build a better future with thriving societies and economies.



Our planet is a foundation for a sustainable future. We all have to take responsibility for protecting our environment and the planet's biodiversity. As well as limiting our own impact on the environment, we partner with others to drive decarbonisation and create innovative solutions to help tackle environmental issues.

Working with customers

Working with customers

We are a trusted sustainability transformation partner for our customers. We use our technology and expertise to help solve industry specific challenges and deliver on each organisation's own sustainability goals. Explore how we collaborate with our customers

Anwen Owen

"Fujitsu’s purpose is to make the world more sustainable by building trust in society through innovation. We build new possibilities by connecting people, technology and ideas to create a more sustainable world. We do this in accordance with our values of trust, empathy and aspiration, and our code of conduct. We call this the Fujitsu Way. The Fujitsu Way is about who we are and how we work. It unites our people and our operations around the world and is brought to life through our Responsible Business Strategy. This strategy is focused on enabling initiatives that contribute to achieving the targets of the United Nations Sustainability Development Goals (UN SDGs). The role of information and digital technology is essential in everyday life, from transport & energy to healthcare and education. Fujitsu is committed to making a positive impact to the society in which we operate. This commitment to responsible business, embodied in our ongoing Responsible Business Program, is at the heart of our long-term strategy."

Anwen Owen, Head of UK at Fujitsu UK

Our approach

Responsible practices are embedded within our organisation and how we work. Our Global Responsible Business (GRB) framework helps to embed responsible thinking, practices, and action across our organization. We have incorporated non-financial indicators in our global business reporting with Fujitsu leadership actively involved in setting targets and driving action via our global Sustainability Management Committee and UK Responsible Business Board.

Social value

On 25th September 2020, a new Government Public Policy Note (Reference PPN06/20) was released which set out how Social Value would be considered in the award of central government contracts.

This represented a landmark moment for Social Value as it meant that from 1st January 2021, every contract would be assessed in terms of its impact on promoting new jobs and skills, encouraging economic growth and prosperity, improving wellbeing, and recovering from the Covid-19 pandemic and levelling up and driving equal opportunity throughout the UK.

Social value

    • This has been facilitated by ensuring that every contract assigning a minimum of 10% of the evaluation weighting aligned to Social Value, which in our competitive market can obviously be the difference between winning and losing.

      This news was widely welcomed throughout Fujitsu as given that our purpose is ‘To make the world more sustainable by building trust in society through innovation’, the delivery of societal impact through the delivery of Social Value is at the core of what we are targeting to deliver as a business. A powerful way of illustrating this is the below diagram, which shows that our long-standing responsible business pillars are already very closely aligned to both the government’s target outcomes and the best practice for measuring and evidencing Social Value impact, the National Themes, Outcomes and Measures or TOMs.

      Alignment of Social Value to Fujitsu's pillars of Responsible Business

      Alignment of Social Value to Fujitsu's pillars of Responsible Business

      Now whilst this provided us with a strong base from which to build on; we really see this as a starting point rather than the end position and have been working to determine how we can deliver the greatest societal impact in a manner that is meaningful to our customers. With this in mind, we have focused on three principal activities:
      • Measurement: For which we’ve been recognised for by TechMarketView as the first IT Services business to partner with Social Value Portal, who are the authors of the National TOMs and are the market leaders in Social Value capture, measurement, monitoring and reporting.
      • Our customers priorities: Focusing on those activities that are most relevant to our customers to enable us to develop socially impactful and relevant solutions and services that deliver real value; and
      • Reimagining our business activities and service solutions: In the context of contract aligned, geographically specific and customer relevant solutions.

      To achieve this in a consistent and controlled manner, over the past 12 months Fujitsu has invested in people, processes, and systems to empower our teams to deliver real value from a Social Value perspective. This has included:

      • Raising awareness throughout the business: Through a series of business-wide training programmes focused on ensuring that everyone is aware of what Social Value is, how to build customer focused Social Value propositions and ensure successful achievement through delivery.
      • Building the Fujitsu specific Themes, Outcomes and Measures (TOMs): Developed with support from Social Value Portal to provide a suite of 48 individual TOMs (Illustrated in figure 2) that enable us to express our Social Value in financial terms, drawing on a wide range of data sources such as the Office of National Statistics (ONS) and the Unit Cost Database.

        The Fujitsu TOMs

        The Fujitsu TOMs

      • The development of immediately deployable Social Value propositions: Leveraging our corporate capabilities and approaches to deliver tangible impact for specific customers, in targeted geographies to realise significant impact.

Discover more about responsible business at Fujitsu

  • About Fujitsu UK

    About Fujitsu UK

    Find out more about Fujitsu and how we're working towards a more sustainable world.
  • Fujitsu Uvance

    Fujitsu Uvance

    Learn more about our key focus areas to achieve a sustainable world.
  • Life at Fujitsu

    Life at Fujitsu

    See what it's like to work at Fujitsu and find job opportunities near you.
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