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Fujitsu Optimises Enterprise Mobility with New Premium Notebooks

Fujitsu UK & Ireland

London, March 05, 2013

Fujitsu today announces its new LIFEBOOK E Line family of business notebooks, designed to optimise enterprise mobility. The stylish and lightweight premium notebook PCs are ideal for demanding business users and help secure cost savings in ICT (Information and Communications Technology). The LIFEBOOK E Line makes its debut at CeBIT in Hanover, Germany, starting today.

As CIOs would expect from a leading enterprise notebook provider like Fujitsu, the new LIFEBOOK E Line includes rich features for enterprise mobility. These help ensure that corporate ICT departments can enjoy cost savings from the use of standardised components and accessories such as mainboard, modular bay drives, AC adapters and mainboards. Fujitsu was recently named a Leader in Gartner’s Magic Quadrant for Global Enterprise Desktops and Notebooks (source: Gartner, published November 2012).

While businesses of all sizes continue to extend the reach of “bring your own device” programs, they are also counting the cost in terms of ICT support for a wider variety of devices. These include use of the same mainboard and BIOS, plus internal components, as well as the port replicator and external power supply. Not only does this reduce the total cost of ownership (TCO) in administration and system management but also means that users can share accessories between different models in the LIFEBOOK E Line.

Better professional tools

As business users have become accustomed to using consumer ICT devices in their personal lives, so they have higher expectations for their professional tools. Fujitsu designed the LIFEBOOK E Line family to combine the best of both worlds. All three new LIFEBOOK models offer full business functionality, and include all the flexible and convenient working functions that are expected in today’s premium business notebooks, such as a large touchpad, an optional backlit keyboard, and Fujitsu’s popular modular bay capable of hosting a second battery, a second hard disk drive or the pico projector.

The new LIFEBOOK E Line models are built to last, with an aluminum palm rest, solid magnesium lid and strong hinges to ensure that the screen stays in place even after being opened and closed many times a day.

“The consumerisation of ICT is a trend that has passed its peak. While users wanted the personal benefits from using their individual devices for work, businesses are no longer prepared to put up with the heavy trade-offs – firstly the cost of supporting a wider pool of devices, as well as softer factors such as reduced productivity due to diminished equipment functionality and of course the serious security issues,” said Craig Parker, head of product marketing, Technology Products Group, Fujitsu UK & Ireland. With the new LIFEBOOK E Line, Fujitsu is delivering a no-compromise business tool that will satisfy even the most demanding of users.”

Notes to editors

Three family members

The all-new Fujitsu LIFEBOOK E Series family in detail:

  • The LIFEBOOK E733, with a screen size of 33.8 cm (13.3-inch) is the ideal lightweight (at 1.7 kg) and fully-equipped model for mobile workers, providing the ultimate balance between mobility and ease of use
  • The LIFEBOOK E743 has a 35.6 cm (14-inch) display, and at only 1.9 kg, is a superb tool for use in the office, in meetings or for users who are frequent business travelers
  • The LIFEBOOK E753 features a brilliant 39.6 cm (15.6 inch) display and offers unsurpassed convenience and flexibility in the office. It is 1 cm slimmer and 20% lighter (starting at 2.1 kg) than the average business notebook

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see: http://www.fujitsu.com

About Fujitsu UK and Ireland

Fujitsu UK and Ireland is a leading IT systems, services and products company employing over 10,100 people with an annual revenue of £1.6 billion. Additionally, Fujitsu’s other operations in the UK bring its total employee numbers to over 14,000 and its total revenues to £1.8 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see: http://uk.fujitsu.com

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu UK & Ireland

James De Vile

Phone: Phone: + 44 (0) 20 7861 2800
E-mail: E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Date: 05 March, 2013
City: London

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