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CR Index Companies Demonstrate a Responsible Business Shift

CR Index Companies Demonstrate a Responsible Business Shift

Fujitsu UK & Ireland

London, March 19, 2012

Fujitsu is delighted to announce that it has achieved Silver in Business in the Community’s (BITC) 2012 Corporate Responsibility Index (CRI), the UK’s leading voluntary benchmark of corporate responsibility.

Over a decade of practicing responsible business practices, 350 organisations have demonstrated how implementing and managing a systematic approach can help companies accurately measure, manage and shape their social and environmental performance.

In the last ten years since the CR Index launched there have been substantial shifts in how companies integrate responsible business into their operations, along with a growing recognition of the role of business in society and the potential to be a force for good:

  • In 2002 only 61% of organisations integrated corporate responsibility (CR) into their overall strategy compared to 90% in 2012
  • A 49% increase in companies linking remuneration and bonuses with targets (24% to 73%)
  • In 2004 only 65% of companies regularly discussed all main corporate responsibility areas at board meetings. By 2012 this had risen to 92%
  • The quality of reporting CR has increased from 41% in 2004 to 73% in 2012

The CRI helps companies to integrate and improve corporate responsibility throughout their business operations.

Achieving Silver means that Fujitsu conducts effective stakeholder engagement, has the right processes in place in order to identify and manage risks and opportunities. Silver performance band companies also tend to have reliable baseline data which enables them to demonstrate both management and performance improvement.

Fujitsu scored 100% for Corporate Strategy, including corporate vision and values, CSR principles, leadership responsibilities, leadership reporting, advocacy, risk management process and policies.

Commenting on its ranking, Juliet Silvester, head of CSR programmes, Fujitsu UK & Ireland, said: “Corporate responsibility has long been part of Fujitsu’s DNA at a global and local level. This is something that is driven from the top in the UK and Ireland, not least through our CEO Duncan Tait’s personal support of BITC initiatives such as the Business Connectors programme.”

Stephen Howard, chief executive, Business in the Community said: “I congratulate Fujitsu on achieving Silver in the 2012 BITC Corporate Responsibility Index. The CR Index has helped to highlight clearly those best practice examples that bring to life in a powerful way what integrated responsible practice really looks like. As we celebrate 10 years of our CR Index it has given me great pleasure to witness each company’s responsible business journey and the transformations they are making both within their businesses and the impact they have in our communities”.

About EDS

Business in the Community's CR Index is the UK’s leading voluntary benchmark of corporate responsibility (CR). It helps companies to integrate and improve CR throughout their operations by providing a systematic approach to managing, measuring and reporting on business impacts in society and on the environment. For the past ten years the CR Index has inspired and challenged over 350 companies to continuously improve their impact on society and the environment. This year we expect to have more than 100 companies participate publicly and use our tool to both improve their management practices and communicate to stakeholders how seriously they take their CR agenda. For more information about the Index bandings, please visit:

About Business in the Community stands for Responsible Business

Business in the Community is a business-led charity with a growing membership of over 850 companies. We work locally and nationally through 11 regional teams and internationally with 115 global partners. With a further 10,700 engaged in our campaigns and an employee reach of 16.8 million - we are one of the largest and most influential leadership networks focused on driving responsible business practice. We offer our members a range of practical information, tools, training and resources to help them transform their businesses and integrate responsible practices into their operations. And we ask our members to work in partnership with us to help transform communities and tackle serious social issues where business can make a real difference.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail:
Company:Fujitsu UK & Ireland

James De Vile

Phone: Phone: + 44 (0) 20 7861 2800
E-mail: E-mail:
Company:Harvard PR

Date: 19 March, 2012
City: London


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