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Cardiff University Turns to Fujitsufor CRM Solutions

Fujitsu UK & Ireland

April 19, 2011

Fujitsu has worked with Cardiff University to implement The rollouts focus on two of the university’s customer-facing departments; the Centre for Lifelong Learning and the Knowledge Transfer Centre in the School of Engineering.

The implementation of by Fujitsu enables significantly improved response times to potential customers for both departments, as well as a much needed central point in which to track customer engagement.

Cardiff Centre for Lifelong Learning

The University’s Centre for Lifelong Learning offers a range of professional development opportunities for businesses. The Business Development Team had previously employed an offline system to manage contacts and events, which made it difficult to track bookings and enquiries and to share information amongst the team.

To address these issues, the team identified a need for an integrated customer relationship management (CRM) system, enlisting Fujitsu’s help in configuring and supporting a deployment.

For the team, provides an integrated system for sharing data regarding contacts and event bookings, ensuring all staff have online access to the same constantly evolving information. The system also facilitates comprehensive analysis of events, enabling more informed planning.

Knowledge Transfer Centre

The School of Engineering’s Knowledge Transfer Centre (KTC) aims to enable businesses of Wales to gain access to the unique facilities and expertise that exist within the Cardiff School of Engineering.

The School required a robust way to capture and manage contacts with businesses and government departments that may be interested in the research and commercial services within the department. A decentralised, off-line system to track conversations meant that business opportunities were being lost and multiple contact with the same companies occurring.

The system offers comprehensive tracking and management of customer and client engagement, enabling the KTC to maintain company and contact records and keep details of specific engagements with each contact. By tracking conversations, the KTC could better measure the needs and outcomes of contact with target organisations from a single online hub that can be accessed by all staff.

Simon Parker, director, Knowledge Transfer Centre at Cardiff School of Engineering, said: “Fujitsu’s advisors quickly understood our needs, converting these into simple enhancements to, which we now use on a daily basis. has since become invaluable in managing multiple simultaneous projects, ensuring we optimise our time in talking to companies and following leads.”

Mark Peplow, senior consultant at Fujitsu UK and Ireland, said: “Fujitsu prides itself on recognising and deploying the most effective and flexible solution in improving organisations’ efficiency, and quickly identified as an ideal package for the University’s various requirements. We believe that many other higher education establishments can benefit from similar deployments.”

Fujitsu offers a range of services for business-critical applications. As well as CRM and cloud products such as, Fujitsu also offers information management and application outsourcing services and works with leading providers such as Microsoft, Oracle and SAP.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

About Cardiff University

Cardiff University is recognised in independent government assessments as one of Britain’s leading teaching and research universities and is a member of the Russell Group of the UK’s most research intensive universities. Among its academic staff are two Nobel Laureates, including the winner of the 2007 Nobel Prize for Medicine, University President Professor Sir Martin Evans.Founded by Royal Charter in 1883, today the University combines impressive modern facilities and a dynamic approach to teaching and research. The University’s breadth of expertise in research and research-led teaching encompasses: the humanities; the natural, physical, health, life and social sciences; engineering and technology; preparation for a wide range of professions; and a longstanding commitment to lifelong learning. Three major new Research Institutes, offering radical new approaches to neurosciences and mental health, cancer stem cells and sustainable places were announced by the University in 2010. For more information, please see:

James De Vile

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Graham Goulden

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Date: 19 April, 2011