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Fujitsu Introduces The World’s First Biodegradable Computer Mouse

New ECO mouse follows successful keyboard, proves that high-quality peripherals don’t need plastic

Fujitsu UK & Ireland

January 25, 2011

Fujitsu today announces the world’s first entirely plastic-free, biodegradable computer mouse. Substituting renewable materials for plastic, the ECO mouse is 100% recyclable.

Made from the environmentally-conscious plastic substitutes ARBOFORM® and BIOGRADE®, the Fujitsu Mouse M440 ECO joins the keyboard KBPC PX ECO in the line-up of accessories manufactured from renewable materials – helping eliminate the use of oil-based resources such as hard plastic and PVC from the manufacturing process.

By using biodegradable materials from renewable sources, Fujitsu promotes sustainable production and helps reduce CO2 emissions during the manufacturing process. At the other end of the product life-cycle, less plastic waste is destined for landfill – since the mouse is made from 100% biodegradable materials.

Last year Fujitsu announced the first keyboard to be made from renewable materials, replacing 45% of the plastic keyboard components with materials from renewable sources. The keyboard KBPC PX ECO has been extremely successful; Fujitsu estimates that by making the switch to renewable materials for this product, it saves approximately 60,000 kilograms of plastic per year.

With the Mouse M440 ECO, Fujitsu continues to underline that green does not mean compromising on quality, features or performance. The ECO model looks like a normal high-quality plastic mouse, and offers all the latest functionality such as a scroll wheel, plus high accuracy thanks to a 1000dpi optical sensor.

The Mouse M440 ECO is more comfortable to use than plastic-based models since its BIOGRADE shell has more elasticity than other renewable materials, allowing for an ergonomic design that is focused on user comfort, and suitable for both left and right-hand users.

Garry Sales, product marketing manager, Client Products, at Fujitsu UK & Ireland says: “It’s the little things that add up - we’re continuing to prove that it’s possible to eliminate the use of non-renewable sources from the IT lifecycle. Fujitsu underlines its commitment to innovative green products for the desktop, starting with the new ECO mouse, through to the proGREEN selection. By choosing this mouse, environmentally-conscious businesses can feel good that they are helping reduce CO2 emissions without sacrificing durability or comfort – and without having to pay any extra.”

The Mouse M440 ECO is available immediately in the UK for £11 ex. VAT.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see: www.fujitsu.com

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see: uk.fujitsu.com

Jo Jamieson

Phone: Phone: + 44 (0) 20 7861 2831
E-mail: E-mail: teamfujitsu@harvard.co.uk
Company:Harvard PR

Graham Goulden

Phone: Phone: + 44 (0) 843 354 9568
E-mail: E-mail: graham.goulden@uk.fujitsu.com
Company:Fujitsu UK & Ireland

Date: 25 January, 2011

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