Fujitsu provides Software as a Service CRM solution for international organisation, Peace One Day

Fujitsu, the IT systems, services and products company, has helped the not for profit organisation Peace One Day (POD) in its aim to provide educational resource materials on building peace and global unity to schools. POD targeted 86,000 schools in the UK and the USA with a goal to incorporate its materials into their curriculum. In order to help POD establish and maintain strong relationships with teachers, Fujitsu implemented, free of charge, a Software as a Service (SaaS) Customer Relationship Management (CRM) solution, based on Salesforce.com, to manage database information via an integrated website. Fujitsu also provided user training and materials to POD staff.

The Peace One Day education campaign is part of a broader drive to raise awareness of the organisation’s flagship annual event - Peace Day, September 21. All UN member states have adopted this date as the annual day of peace and ceasefire. Education plays a major part in the growing success of the day. To this end, POD aims to empower young people to become the driving force behind the vision by providing them with the tools to become a new generation of change-makers for peace.

Before Fujitsu came on board, POD had no central database or CRM system. This meant they didn’t know which schools had responded to email contact campaigns, who had registered on the website, or who was using their materials – as a result they had no way of gauging the success of their campaigns.

Founder and chairman of Peace One Day, Jeremy Gilley said “At a time of rapid expansion and development for POD, we enlisted the help of Fujitsu to support the creation of a web-based CRM solution that would aid the launch of our POD Education materials. Fujitsu was able to grasp the challenges that we faced quickly and effectively, helping us to identify our long-term needs and objectives; ensuring that the solution they created was flexible given our anticipated growth.”

The CRM solution provided by Fujitsu is fully scalable and able to meet POD’s long-term aspiration of providing resource materials to every school on earth. In the meantime, the central repository provides a dashboard for real-time reporting and tracking - recording all contact data and integrating registration information from the website in a user-friendly, effective and expedient way. Peace One Day is now able to understand how schools are using the materials, to have open dialogue with teachers, to gain feedback, to hold online forums and to make multimedia resources available from the website.

To date, 2,614 schools have registered online since May 2009. John Stephenson, director for SaaS Practice Fujitsu UK and Ireland, said: "Peace One Day’s ambition of achieving a sustainable and peaceful future is in line with Fujitsu’s own tradition of investing in education and the international exchange of ideas. Successfully combining our expertise to develop a solution that helps Peace One Day achieve its goals has been an incredibly rewarding experience for our whole team at Fujitsu".

* Salesforce.com is the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of SaaS applications is available at http://www.salesforce.com/eu/products.