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Fujitsu'S Enhanced Imaging Channel Program Promotes More Sales for Partners

Real values for Fujitsu´s imaging community

October 16, 2009
Enzo Capobianco Manager Channel Marketing EMEA, Imaging Systems Division, Fujitsu Europe Limited

Enzo Capobianco, Manager Channel Marketing EMEA, Imaging Systems Division, Fujitsu Europe Limited

Fujitsu Europe Limited, a market leader in document imaging scanners and services, today announced further development and investment in its Imaging Channel Program, which offers unrivalled support and benefits to all organisations throughout the Fujitsu Community in EMEA. Open to distributors, ISVs, consultants, technology partners, imaging bureaus, value add resellers, direct market resellers, system integrators and IT resellers, the program is designed to forge a collaborative channel environment in order to generate more business from increased sales opportunities and a range of benefits and programs designed to improve channel efficiency.

Driving sales across multiple verticals
The Fujitsu Imaging Channel Program is designed to stimulate interaction between Fujitsu, its partners and the broader channel. Members of the program will have access to a rich array of sales and marketing support. As well as providing a Market Development Fund budget to partners for building a healthy sales pipeline, Fujitsu will pass on pre-qualified sales leads to help partners establish profitable new relationships throughout the market.

By providing in-depth sales and technical support for partners Fujitsu greatly improves the end user value for projects fulfilled through members of the Imaging channel program, providing better solutions more quickly to meet the customers' need. Furthermore, partnerships with a the top names in the document management software market - including Microsoft SharePoint – ensure that members can explore new business opportunities in a broad range of vertical target markets.

A growing, profitable market
A number of initiatives and rewards are to be made available to members of the Fujitsu Imaging Channel Program. Resellers and enablers will enjoy a discount on demonstration and evaluation units to help raise their opportunities in providing customers the best suited Fujitsu document scanners. Provided sales incentives are both attainable and lucrative, whilst clear, reachable revenue goals will offer partners tiered cash rebates.

Enzo Capobianco Manager, Fujitsu Channel Marketing EMEA, is enthusiastic about the extended business opportunities made available to the customer through the Fujitsu Imaging Channel Program. “The scanner market is relatively young, certainly unsaturated and continues to show steady growth”, stresses Capobianco. “Partners can benefit from the flexibility of products, breadth of marketing support and total commitment to the channel offered by Fujitsu”. Capobianco continues by highlighting the collaborative benefits offered by the program, “The experience of our existing partners has shown that there is an increased need for high quality products which offer the end user impressive value. By sharing expertise and encouraging an ongoing dialogue within the partner community, we strongly believe that members of the Fujitsu Imaging Channel Program can open up a rich seam of business opportunities as well as boosting their long-term customer retention”.

Partners will take part in advisory forums and conferences in order to evaluate new products, discuss market tactics, and consider how to further drive customer confidence in Fujitsu products. Furthermore, Fujitsu Imaging Channel Partners will get exclusive access to Fujitsu's state-of-the-art Collaboration Centre facility.

Industry recognition
In order to maintain its renowned level of trust with customers, the Fujitsu Imaging Channel Program is to offer partners a range of certifications to reflect their commitment to reliability, financial stability and verticals expertise.
Interested parties are encouraged to view the program's website in order to access more details and to apply online –

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

About Fujitsu Europe Limited

Operating in Europe/Middle East/Africa, Fujitsu Europe Limited is a market leading provider of document image scanners for professional desktop, workgroup and high volume production environments; Enterprise SCSI, FCAL and SAS, and Mobile ATA and SATA hard disk drives; high capacity external 2.5-inch drives; KVM devices including switches, CAT-5 extenders and pull-out drawers; biometric authentication sensors as well as dot-matrix printers.Established in the United Kingdom in 1981, Fujitsu Europe Limited is a wholly owned subsidiary of the global electronics giant Fujitsu Limited and has its head office in the UK as well as subsidiary offices in Germany, Italy and Spain.

Fujitsu Europe Limited Group

Address: Enquiries

Company:Fujitsu Europe Limited Group

Date: 16 October, 2009