Skip to main content
  1. Home >
  2. News >
  3. Press Releases >
  4. 2008 >
  5. “Take 5” – Benefiting Imaging Partners

Fujitsu Unifies Imaging Channel Market in EMEA

“Take 5” – Benefiting Imaging Partners

March 31, 2008

Matching the dynamics of post-modern Dubai-City, Fujitsu Limited Europe hosted one of the largest and most prestigious Imaging Channel conventions in EMEA (Europe/Middle East/Africa) in Dubai (UAE) mid-February. More than 380 delegates attended the Fujitsu Imaging Channel Conference EMEA (13.-15.02.2008) in the Emirates, with 266 key Reseller and Enabler partners out of 46 countries, including all regions of Europe, CIS States, Middle East, and Africa as well as representation from India, the United States of America and Venezuela.

Focus on Imaging Channel Community
Fujitsu’s three-day Channel Conference placed an emphasis on community development of key players and partners in the EMEA imaging market. It provided networking and business opportunities, sourced new business reach and market potentials, shared latest market trends and product innovations, and generated new business relationships.

The conference also served as a leading platform for new product launches in both hardware and software solution sectors.

Contributing partners included Fujitsu’s Platinum-Exhibitors KOFAX, EASY SOFTWARE and ELO; Gold-Exhibitors ABBYY and CARDIFF; Silver-Exhibitors ESKER, HYLAND and READSOFT as well as Bronze-Exhibitors VIGNETTE, IRIS, ANYDOC SOFTWARE, EURODELTA, BSI, NVSSoft and DAS.

Five Words to Success
Keynote speaker Mike Nelson, Fujitsu General Manager Sales Operations EMEA, consolidated the essence of Fujitsu’s success and business approach into five words:
Leadership – With 54% year-on-year volume growth (2007), Fujitsu’s increase is above the EMEA-wide market growth for all other vendors of less than 40%. As a result, with its fresh approach to business and close links with the entire imaging channel, Fujitsu is not only a market leader, but in effect leading the market.
Value - by supplying the imaging channel with the widest range of high-quality document management products and through unequalled reach in the business community.
Community – by interconnecting and cooperating with resellers, ISVs, distribution and enabling partners, sharing expertise and know-how for maximum customer retention.
Opportunity - by developing and generating market growth through offering excellent sales tools, new products innovation and applications.
Communication - by listening and responding to customer needs and channel requirements, and by supporting the exchange between suppliers, the dynamics and business generating power of Fujitsu’s partnership is maintained.

Fujitsu Growth in EMEA
Fujitsu Manager Business Development EMEA, Robert Young underlined Fujitsu’s strong growth rates in its EMEA business, “we have seen the growth rate increase in the last couple of years and so there is no reason to believe that the CAGR cannot be maintained or increased for CY08 and beyond, especially given that the drivers for this increase are still very much in prominence.”

One of Fujitsu’s chief elements lining the Conference was its EMEA-wide Imaging Channel Program. According to Ann Thueland, Fujitsu Manager Channel Marketing EMEA: “This market leading loyalty program is a core component of Fujitsu’s overall strategic investment in channel resources. It is designed to expand the reseller channel in EMEA and to strengthen its indirect sales for partners in the imaging segment. The program is also geared to enhance Fujitsu’s partner network and customer interaction, consolidating all existing partner contributions with new partner offerings into a streamline framework whilst being responsive to changing market dynamics.”

Fujitsu Partner Awards
At a special dinner ceremony in a traditional desert setting an hour’s jeep-drive outside Dubai-City, Fujitsu honoured thirteen of its partners for their outstanding achievements in the imaging field. The distinguished categories included: Best Performing Partner, Biggest Single Project, Fastest Growing Partner, Most Innovative Partner and Best Specialist Partner.

Further information about Fujitsu and its products is available in the Internet at

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

About Fujitsu Europe Limited

Operating in Europe/Middle East/Africa, Fujitsu Europe Limited is a market leading provider of document image scanners for professional desktop, workgroup and high volume production environments; Enterprise SCSI, FCAL and SAS, and Mobile ATA and SATA hard disk drives; high capacity external 2.5-inch drives; KVM devices including switches, CAT-5 extenders and pull-out drawers; biometric authentication sensors as well as dot-matrix printers.Established in the United Kingdom in 1981, Fujitsu Europe Limited is a wholly owned subsidiary of the global electronics giant Fujitsu Limited and has its head office in the UK as well as subsidiary offices in Germany, Italy and Spain.

Fujitsu Europe Limited Group

Address: Enquiries

Company:Fujitsu Europe Limited Group

Date: 31 March, 2008


  • Fujitsu Servers
  • Storage
  • Client Computing Devices
  • Peripheral devices
  • Software



Country Selector

United Kingdom


World Map