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The Harvard Business Review offers an insight into Fujitsu's new approach to customer service

March 01, 2005

Featured in the Lean Consumption article by James P. Womack and Daniel T. Jones, the authors review initiatives by organisations around the world to improve customer service by adopting established principles in new areas of business.

"Lean production transformed manufacturing. Now it's time to apply lean thinking to the process of consumption. By minimising customers' time and effort and delivering exactly what they want when and where they want it, companies can reap huge benefits?"

Purchase the article in the Harvard Business Review 1st March 2005 (

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see:

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,400 people with an annual revenue of £1.7 billion. Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see:

Date: 01 March, 2005