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Fujitsu Electronics Europe and Hokuriku Electric Industry sign distribution contract for EMEA

Value Added Distributor FEEU provides gateway to Hokuriku products / Synergies with existing line card portfolio

Fujitsu Electronics Europe

Langen, August 17, 2016

Fujitsu Electronics Europe announces the extension of its line card portfolio with products from Japanese manufacturer Hokuriku Electric Industry. As part of the agreement, FEEU now provides the main point of contact to European Hokuriku customers. By further broadening its product portfolio and creating new synergies between its offerings, FEEU seeks to strengthen its established role as a Value Added Distributor for the EMEA market.

Hokuriku signing ceremonySigning Ceremony: Fujitsu Electronics Europe and Hokuriku Electric Industry signing the distribution contract for EMEA

Hokuriku develops and manufactures a wide range of electronic components encompassing resistors, sensors, modules, printed circuit boards, piezoelectric buzzers, tactile switches, trimmer potentiometer and ESD protection. With the addition of Hokuriku products to its line card, FEEU improves its ability to provide customers with an ever growing variety of high quality solutions.

“From an application-oriented point of view, clear synergies arise between our current line card and Hokuriku’s product portfolio”, explains Dr. Klaus-Peter Dyck, Senior Manager Marketing & Application FEEU. “We can now offer additional standard components to our customers. These include high-power elements like chip fuses or several fixed and variable resistor types.”

Hokuriku also offers numerous components for the IoT and wearable sector, such as sensors for parameters including acceleration, humidity, force and pressure. The Hokuriku Rotary Electret Generator serves as another example. By converting motion into electric power, it enables the construction of battery-free low-power applications. Products within this category ideally complement FEEU’s existing portfolio of low-power components such as Ferroelectric Random Access Memory (FRAM), low-power MCUs or low-power RTCs.

“Hokuriku offers a wide range of high quality electric components. That makes them a perfect partner”, says Axel Tripkewitz, President & Managing Director FEEU. “As a Value Added Distributor, our core business comprises reselling and consulting activities as well as being a gateway for quick and reliable access to the best products from all around the globe. 35 years of market experience and deep technical expertise allow us to spark new ideas for customer roadmaps and to always identify and provide solutions that best fit our customers’ requirements. By speeding up the process of scouting for and finding new products and services, we help our partners stay one step ahead of their competition.”

About Fujitsu Electronics Europe (FEEU)

Fujitsu Electronics Europe GmbH entered the market as a global distributor on 1 January 2016. FEEU markets complex solutions developed in-house, by Fujitsu (and former Fujitsu) companies and third-party manufacturers. FEEU’s ‘best in class’ approach ensures that customers only receive the best product in a segment. The key markets for FEEU are automotive, manufacturing and communications. FEEU offers its solutions via direct sales, via its own web shop or via distribution partners. The company operates from offices in Langen (near Frankfurt), Munich, Milan, Budapest and Istanbul. FEEU sees itself as an innovation accelerator – helping its customers to break down barriers, and realise their roadmaps both rapidly and while maintaining optimum quality.
For more information, please visit: www.fujitsu.com/feeu/

Katrin Hück

Fujitsu Electronics Europe
Robert-Bosch-Str. 11
63225 Langen
Germany

E-mail: E-mail: marcom.feeu@de.fujitsu.com
Company:Fujitsu Electronics Europe

Jennifer van der Wal

Phone: Phone: +49 69 25 66 93-68
E-mail: E-mail: jennifer.vanderwals@hotwirepr.com
Website:http://www.hotwirepr.de/
Company:Hotwire


All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Press Release ID: PR1088
Date: 17 August, 2016
City: Langen
Company: Fujitsu Electronics Europe

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