SDG-related Activities in Fujitsu

SDG-related Activities in Fujitsu

The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 are a set of common goals to be achieved worldwide, including by developed countries, by 2030. Achieving these goals places considerable demand on private-sector enterprises to play an active and useful role through their technology and capacity for innovation.

The Fujitsu Group has worked for many years to utilize technology and create new innovations with the aim of achieving a “human-centric intelligent society”. That is, a society which uses co-creation to generate outcomes that have a lasting impact on the community. These activities are recognized as being aligned with efforts by the international community toward achieving the SDGs.

In this sense, the SDGs are one element in an ecosystem aimed at achieving the Fujitsu growth strategy of “connected services”, pointing the way to new business opportunities through ventures that work to resolve societal issues. The Fujitsu Group sees the SDGs as a global common language and undertakes SDG-related activities as an opportunity for wide-ranging collaboration with other organizations, including international agencies and governments, private companies and non-governmental organizations (NGOs). By embracing a multifaceted approach through cooperation with many partners, we can create and maximize social value on an even larger scale.

Adopting an approach that overlays the role that Fujitsu must play onto common international social goals therefore allows us to flexibly transform our management and business in ways that are not bound by existing approaches and methodologies. Through this process, we will re-examine ourselves in light of society’s expectations and demands and will actively use the SDGs as a tool in our management strategy for achieving sustainable growth.

Promotion Systems

Because the creation of value on a larger scale by addressing the SDGs is inextricably tied to innovating its own business, Fujitsu is promoting a company-wide project that cuts across all levels. This is focused on staff members and includes executives in the Corporate Divisions and Business Units, but also incorporates related divisions such as Fujitsu Laboratories. The perspectives of the various divisions differ, with the Corporate Divisions focused primarily on sustainability and social responsibility and the Business Units focused on business development and solutions. However, they all collaborate in the verification and promotion of businesses that have a focus on solving societal challenges, while also fostering the growth of Fujitsu itself, thereby forging ties in a new way through the co-creation of both social and economic value.

Overview of promotion systems
Overview of promotion systems

Contributing with Digital Technologies and Services

Fujitsu's response to COVID-19

In response to the spread of the new coronavirus, Fujitsu has been pursuing efforts to stop the spread of infection and ensure business continuity, while ensuring the safety of its customers, its partners, its employees, and their families. We will continue to provide services and products to our customers responding to the challenges, proactively utilizing our strengths in technologies such as Cloud, security, IoT and AI to address the variety of societal problems arising from the spread of infection.
https://www.fujitsu.com/global/covid19/

  • Enabling remote working
  • Adapt and scale fast with Multi-Cloud
  • Keeping your business secure

AI Chatbot Provides Rapid On-site Support

Cruise ship affected by a COVID-19 outbreak
Cruise ship affected by a COVID-19 outbreak

Recognizing the extreme importance and urgency of the early containment of outbreaks of coronavirus, Fujitsu set up its COVID-19 response team in February. We saw that there was an immediate need for information infrastructure to assist with gathering data to identify infection trends of this unknown virus and to assist support facilities, particularly healthcare centers. Through our AI chatbot CHORDSHIP, we quickly delivered essential services that facilitated local governments and healthcare centers in establishing countermeasures.

In April we launched our Health Monitoring System, which uses data that infected patients and their close contacts have entered into their own mobile devices. This methodology helps to prevent the infection of workers in local governments and healthcare centers during the collection and management of the information. The Health Monitoring System was introduced in Miyagi Prefecture and rolled out to 20 local governments and 60 healthcare centers over a 10-day period. It was also used on a cruise ship docked in Nagasaki as part of the emergency cluster response to prevent the infection from spreading within the ship.

With enormous growth in the number of inquiries to local governments, healthcare centers and medical institutions, we set up a Coronavirus Chat Line capable of providing around-the-clock automated responses. The Chat Line was implemented by local governments, such as Tokyo's Minato City, where it was found that around 80% of inquiries could be handled via automated responses. This greatly reduced the workload on staff and led to improved services to residents. Fujitsu will continue supporting efforts to prevent the spread of COVID-19 by digitalizing the information needed to maintain targeted measures while the pandemic continues.

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Accelerated Launch of Supercomputer Fugaku to Allow Early Utilization

Supercomputer Fugaku (Photo courtesy of RIKEN)
Supercomputer Fugaku (Photo courtesy of RIKEN)

RIKEN and Fujitsu are jointly developing the supercomputer Fugaku with the goal of beginning full operation in fiscal year 2021. However, in coordination with Japan's Ministry of Education, Culture, Sports, Science and Technology (MEXT), RIKEN made available a portion of the computationl resources of Fugaku in April 2020, ahead of the schedule, to help deal with the threat to global sustainability posed by the COVID-19 pandemic. This initiative aims to provide as much technical support as possible for the research and development of COVID-19 countermeasures and for the development of effective new drugs. In collaboration with RIKEN, Fujitsu supported this accelerated application of Fugaku by helping to rapidly build the required environment. The anticipated uses of Fugaku extend well beyond the medical field, encompassing solutions to a wide range of societal problems, innovations in manufacturing, research into AI and robotics, and even solving the mysteries of the universe and life itself. Fujitsu will continue to support this exciting project into the future.


Blockchain Technology Helping to Transform the Global Rice Trade

Transforming the $450 billion rice trade

Rice has been a staple food for thousands of years and millions of tons of rice are consumed every day. Trading in the global rice market has now risen to around $450 billion annually, but the trading mechanisms involving rice are opaque and complex, making the business of selling rice extremely inefficient. The result is lower revenues for producers, higher costs for consumers and lower profitability for everyone in the supply chain.

Ricex, the first digital platform designed for buying and selling rice, decided to resolve these issues by introducing blockchain technology and automating the trading processes. Fujitsu is engaged in this process as a strategic IT partner and has built a trial version of the world's first fully integrated digital platform for the global rice trade. Quarterly transactions valued at around $25 million are predicted within 2020, and it only takes around six minutes to complete a transaction. This innovation is expected to reduce the cost of trading by 20% and cut processing times by 90%. As well as increasing the efficiency and reliability of all the processes involved in rice trading, this platform will also provide important trade-related information, such as whether the rice is grown sustainably. Fujitsu will provide ongoing support to Ricex, a transformative initiative aimed at building a sustainable rice market. Ricex hopes deliver profits for small farmers, less waste and social good.

Targeting Quality Education for All through 5G Remote Learning

A remote-learning class
A remote-learning class

Providing high-quality education to everyone is one of the most important global challenges. But for children who need special medical care and are unable to leave the school environment to pursue field trip classes outdoors, the main problem is the lack of "experiences" on which to base their learning. The official MEXT guidelines for teaching such special-needs students require schools to contrive ways to design creative teaching methods which include simulated or virtual experiences.

To solve this main problem, Fujitsu and Kansei Gakuin University demonstrated a field test of remote learning and virtual experience-based learning that uses new technologies such as 5G-based high-resolution image transfer, virtual reality (VR) and web conferencing systems. Fujitsu provided the ultra-high speed 5G mobile network as the core technology to connect the Soyokaze Classroom in the Tokyo Metropolitan Koumei School for Children with Disabilities, part of the National Center for Child Health and Development and the Okinawa Churaumi Aquarium in Ocean Expo Park. Through real-time data transfer of “experiences” activities, such as real-time video-showing of under water or listening to staff at the aquarium talking about and feeding whale sharks, students were able to experience remote learning and enjoy the VR aquarium without leaving their special medical classroom.

Fujitsu will continue contributing to the provision of high-quality education for everyone using advanced ICT technologies, including 5G, local 5G and high-resolution image transfer.

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SDG Promotional Activities in Fujitsu

As part of promoting businesses that address societal issues, Fujitsu develops programs that aim to help employees understand the linkages between the SDGs and the services and solutions they are engaged in. This encourages the employees to incorporate an awareness of the SDGs into their work as they devise proposals and undertake activities.

Specifically, this involves attending workshops where logic models are used to represent the economic, environmental and societal impacts of business activities and to rationalize the selling points of services based on the factors required to achieve the SDGs. These activities help participants to fully embrace the ideas that underpin business ventures designed to address societal issues.

Workshop in progress
Workshop in progress

Workshop in progress

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