Fujitsu Human Centric Experience Design (HXD)

Accelerate your sustainability transformation with Fujitsu’s design thinking services

Today's complex challenges require a proactive, strategic design approach to leverage rapid technological advances sustainably and effectively. Design Thinking is the key to unlocking the potential. By embracing a vision-driven, collaborative process, organizations can: ​

  • Put people into the center: Value diverse perspectives from many different people who are impacted.​
  • Anticipate the future: Uncover innovative solutions that address emerging needs and opportunities.​
  • Build lasting impact: Create robust and sustainable outcomes that benefit all stakeholders.​
  • Empower purpose-driven action: Align strategic decisions with a clear sense of purpose and societal responsibility.

The Fujitsu Uvance solution portfolio is developed to drive sustainable growth and solve societal issues by activating collaboration between governments and companies. Design Thinking plays a crucial role in tailoring these solutions to specific customer needs by embracing a human-centered approach to understand customer challenges, ideate creative solutions, and prototype and test solutions before implementation. 

 

Join us on this journey as we explore the power of Design Thinking to transform organizations and shape a better future.​

Fujitsu Human Centric Experience Design (HXD)

When creating new business initiatives, Fujitsu HXD challenges conventional thinking, actively seeking new opportunities. It distinguishes itself from standard Design Thinking approaches by ensuring alignment with our customers' corporate strategies and is specifically refined for digital challenges. HXD is our approach for empowering you to accelerate your sustainable digital journey and is applied to our co-design workshops and engagements.

We put people and their experiences in the center and use tools like AI to create efficiencies and support ideation. Outcomes align with the needs of your business, employees, customers, and markets, and consider a wider societal and sustainability context.

The magic happens, when people collaborate

Our approach is simple: We create a space where individuals can brainstorm, share ideas, and work towards solutions. Whether it’s a dedicated co-design studio or a car park with post-it notes, the environment we cultivate fosters genuine interaction and creative thinking.

Our USP: We don't need flashy lights or VR headsets to spark innovation. We understand that the true magic lies in the human element. We create a flow which provides a psychological space where people feel comfortable, share their perspectives, and work together to overcome challenges.

Our focus: We help organizations address their most pressing business challenges by bringing together the right people and design sustainable, innovative and future oriented solutions.

Our strength: We are experts at creating a safe and conducive atmosphere where individuals can connect, engage, and unlock their full potential. We believe that by fostering genuine human connection spiced with our design and technical expertise, we can unlock the true power of collaboration and drive impactful results.

Let's co-design sustainable solutions that address your business challenges

Fujitsu Human Centric Experience Design (HXD) differs from standard Design Thinking approaches by ensuring alignment with our customers’ corporate strategies and is refined for digital challenges. HXD is applied to our co-design workshops, which focus on creating outcomes according to your strategic needs and can be delivered virtually, at our customers’ or Fujitsu premises or everywhere else.

A sustainable digital workplace that works for you and your people

Human-Centric Experience Workspace (HX Workspace) provides a comprehensive assessment that delves into your current experiences and challenges within the framework of your strategic vision.

Our professional designers collaborate with your key stakeholders in interviews and immersive workshops to assess your experience, envision the future, define relevant personas, and design your employees’ future experience. At the end of the engagement,

you get a lean business case that demonstrates the value that can be delivered.

Latest insights



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Co-design in action with our customers

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