Collaboration With External Parties

These days, as the various challenges facing society and the environment have grown in number, the idea that companies have a responsibility to all of their stakeholders—not just to their customers and investors, but to their employees, suppliers, and communities of all sizes—is becoming more common internationally.

Fujitsu supports this idea, and is working towards the realization of a sustainable society, acting in conjunction with international organizations and a variety of like-minded companies.

Involvement With the World Business Council for Sustainable Development (WBCSD)


The World Business Council for Sustainable Development (WBCSD) is an organization headed by the CEOs of around 200 global corporations that aims to make sustainable communities a reality through business activities. The WBCSD advocates for economic system reforms concerning six topics: people, circular economy, redefining value, cities and mobility, food and nature, and climate and energy. Fujitsu has been involved with the WBCSD since 2013, and has continued to conduct activities that relate to several of these themes. Since 2018, the Chairman has served as a WBCSD Executive Committee member.

Fujitsu participated in the following activities in 2019, and has worked together with participating companies from various industries to discuss solutions to a variety of social issues.

  • People: Together with like-minded companies, we signed the CEO Guide to Human Rights, and made a call for companies to respect human rights in all of their corporate activities.
  • Cities and mobility: We participated in a working group for leveraging ICT knowledge to solve urban transportation challenges.
  • Vision 2050: We are working on revisions to Vision 2050, the long-term vision which forms the core of WBCSD activities. This project discusses the systemic reforms and changes necessary to achieve a sustainable society by 2050, and the role that companies have to play in order to make it possible.

WBCSD Round Table

Round Table Meeting in Tokyo

In November 2019, WBCSD CEO Peter Bakker came to Japan for a round table meeting aimed at Japanese member companies. Mr. Bakker said that 2020 to 2030 would be a decade in which practical action would be required in order to bring about a sustainable society, and he expressed his hope that the private sector would be proactive in this regard. The participating companies shared the understanding that sustainability initiatives are not limited to the activities of individual companies, but also require collaboration with other companies and across industries. They agreed that the private sector should take the lead in solving social problems in order to continue sustainable development.

Involvement With the WEF

The World Economic Forum (WEF) is a not-for-profit foundation established by economist Klaus Schwab that engages in programs to improve the state of the world through cooperation between the public and private sectors in a spirit of global citizenship. It offers a venue for close collaboration among leaders from a diverse range of major international institutions as well as from the business world, government, academia and society, with the aim of shaping global, regional and industry-based agendas.

In January each year, the WEF holds its annual meeting in Davos, Switzerland. The Davos meetings bring together in one venue more than 3,000 leaders in their fields from around the world, including company executives, political leaders, intellectuals, and journalists, to discuss the major problems confronting the world. Fujitsu has participated in the forum since 2001 and is involved in a broad range of activities, with top management participating in the annual meeting and division heads participating in subcommittees, among others.

President Tokita and Vice-President Furuta participated in the 2020 annual meeting, where the theme was “Stakeholders for a Cohesive and Sustainable World.” Together with top corporate management and experts, they engaged in lively discussions about global challenges such as “balancing the creation of new businesses through digital technology with trustworthiness in data distribution” and “making changes towards a sustainable market which is in harmony with the environment and society.”

Based on these discussions, we will continue to make contributions to solving social issues in the future.

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