Looking for opportunities for growth in the saturated Irish market, O2 decided to create a new channel to market by establishing Ireland's first Mobile Virtual Network Enabler (MVNE) with Tesco Mobile as O2's first Mobile Virtual Network Operator (MVNO).“For this project, we decided to use an MVNE product rather than deliver the technology solution in house,”
explains Tony Regan, Wholesale Business Development Manager at Telefónica O2 Ireland. “We required a provider that could design, build and manage a robust and scalable MVNE. By outsourcing, we were able to be flexible and quick to market.
O2 looked at various providers, and decided to work with Fujitsu to build and manage the MVNE, as Regan explains: “Fujitsu stood head and shoulders above all the other options we had.”“What stood out for Fujitsu was their people: their knowledge of the telecommunications market in Ireland, their ability to work with other people in O2, and their ability to understand what we wanted and put it down on paper,”
says Regan. “They gave us assurances that the people that impressed us most would stay for the duration of the project.”