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Our Approach to CSR

Reflecting the Fujitsu Way, Our Corporate Philosophy, in Our Action

Fujitsu began its life in 1935 as a company handling core communications infrastructure such as telephone exchanges. Since then, the ideas and spirit of successive leaders who paved the way for our progress have been condensed and codified in the Fujitsu Way.

For the Fujitsu Group, Corporate Social Responsibility (CSR) means contributing to a sustainable, networked society by working with our customers to resolve a variety of social issues through the practice of the Fujitsu Way.

Our Corporate Philosophy "FUJITSU Way"

The Fujitsu Way facilitates management innovation and promotes a unified direction for the Fujitsu Group as we expand our global business activities, bringing innovative technology and solutions to every corner of the globe.

The Fujitsu Way provides a common direction for the employees of the Fujitsu Group. By adhering to its principles and values to their daily activities, the employees enhance corporate value and their contributions to global and local societies. (The Fujitsu Way was enacted in 2002 and was revised into its present version in 2008.)

Chart: Fujitsu Way
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Promoting Group-wide Dissemination

Each Fujitsu Group company president or business unit head nominates Fujitsu Way leaders, who disseminate the Fujitsu Way to its all employees.

Cooperating with their respective presidents and business unit heads, the Fujitsu Way leaders plan appropriate activities in alignment with their business strategies. Through dialogs on the Fujitsu Way, the Fujitsu Way leaders help their colleagues to understand the relation between their daily work and the Fujitsu Way.

As of March 2017, approximately 300 Fujitsu Way leaders are working to disseminate the Fujitsu Way message in organizations across the Fujitsu Group, including subsidiaries in Japan and abroad. By taking surveys of conditions at home and overseas, the leaders also share information with each other on their progress in their respective organizations.

Fujitsu’s framework for dissemination activities

Fujitsu Way Leader Training

In FY2016, approximately 40 newly appointed Fujitsu Way leaders gathered at the Numazu Plant for a training session. Over the course of the session, the new leaders visited the Fujitsu DNA Exhibition Hall*1 for a look back at the history of the Fujitsu Group, gained a fuller understanding of the concepts at the heart of the Fujitsu Way, and learned ways of solving issues that can arise in day-to-day operations. The participants also shared best practices for dissemination in their organizations and exchanged ideas to revitalize activities.

In FY 2016, like last fiscal year, we also offered a training program for approximately 20 prospective Fujitsu Way leader candidates. To develop capabilities to follow the Fujitsu Way, the participants searched for the relationships between their own visions and the Fujitsu Way to contribute to society through organizational activities. Each participant learned the importance of a spirit of challenge in becoming a person who contributes to society while also realizing individuality.

*1 Fujitsu DNA Exhibition Hall:
The hall displays records of the history of Fujitsu and the activities of our forerunners, along with the products that are their achievement. Occupying approximately 3,000 ㎡ of space in the Numazu Plant, this Fujitsu training facility is a space to learn the values and spirit Fujitsu has treasured, to experience the unique Fujitsu qualities created by our predecessors, and to help develop the next generation.

Study tour

Study tourStudy tour

Study tour

Training sessionTraining session

Workshops outside Japan

Workshop abroadWorkshop abroad

In FY 2016, building on last year’s activities, we held Fujitsu Way and brand workshops in Vietnam, China (Beijing, Shanghai, and Hong Kong), Taiwan, and South Korea.

Each workshop welcomed around 210 participants, including executives in personnel, sales, and engineering, to re-engage with the basic thrust of the Fujitsu Way, the brand promise (shaping tomorrow with you), Qfinity activities (PDCA-based improvement activities), and how the Fujitsu Way ties into various elements. Operating on that common ground, the participants reaffirmed their roles as Fujitsu Group employees, took inventory of their own positions, and embarked on new quests to “shape tomorrow.”

Communicating the Fujitsu Way

The cards and booklets explaining the Fujitsu Way are distributed to all employees around the world, and posters are distributed to offices. An e-Learning course on the Fujitsu Way is always available in 16 languages (as of March 2017, approximately 160,000 employees have taken the course). New employees have opportunities to take e-Learning courses and group training programs, as well. Fujitsu also delivered the Fujitsu Way card data format so that each business unit head could easily communicate with employees about goals in relation with the Fujitsu Way, our corporate philosophy.

Fujitsu Way cardFujitsu Way card
Fujitsu Way on smart phoneFujitsu Way on smart phone

A video message from Chairman Yamamoto talking about the Fujitsu Way is also available on our corporate intranet.

From time to time, President Tanaka also emphasizes the importance of the Fujitsu Way in his messages to all employees.

Through these efforts to communicate the Fujitsu Way, the Fujitsu Group is determined to spread the core concepts and give the entire Fujitsu family a clear picture of what the Fujitsu Group is aiming for, how it plans to get there, and how employees are called to contribute to that initiative.