Galp Energia: Point of Sale Innovation
Point of sale innovation
An interactive customer experience
The goal of the Galp TV project was to implement a dynamic point-of-sale feature at Galp petrol stations. Fujitsu’s solution provided general multimedia content (traffic and weather information, news), Galp content (promotions, sponsorships) and advertising via a digital media network.
The solution allows Galp to contact its customers through relevant, constantly updated information. Running specific promotions at the point-of-sale leads to a more dynamic and interactive customer experience and increased revenues. It is estimated that the channel achieves approximately 30 million contacts a year.
Galp Energia is number one in the petrol market in Portugal. It is the sole owner of Petrogal (petrol production, exploration and refining and sale of petroleum products).