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Responsible Business

"As the role of IT becomes more pervasive in everyday life Fujitsu remains committed to making a positive impact to the society in which we operate. This commitment to responsible business, embodied in our ongoing Responsible Business program, remains at the heart of our long term strategy"

Duncan Tait Corporate Executive Office and SEVP, Head of EMEIA and Americas, Fujitsu

Our Approach & the Fujitsu Way

Across Fujitsu globally we recognise that when implemented correctly and genuinely, responsible and ethical behaviours create shared value. Responsible Business has been a substantial part of the Fujitsu Way (our corporate philosophy) since its inception, and therefore to our company DNA. It is genuine and longstanding, and our practice has been recognised and applauded externally in many benchmarks and indices

Our approach, and framework, outlined below, fully aligns to our global policy and vision of President Tanaka

Our Framework

Responsible practices are driven across the entire company, from protecting intellectual property rights and enforcing our human rights policy to encouraging all employees to get involved with community action projects. Our responsible business pillars – Environment, Community Involvement & Development, Diversity & Inclusion, Wellbeing and Operating Practices - are the foundation for our country level strategy whilst defining common themes across Fujitsu.
RB_Pillars

Activities in Ireland

Our charity partnership with The National Council for the Blind

We are proud to work with the National Council for the Blind (NCBI), a charitable organisation that aims to reduce the unemployment rate of working age people with sight loss. This is reflected in the main elements of our 2 year partnership which will see Fujitsu working with NCBI to actively collaborate on a number of volunteering, technical and advocacy initiatives to benefit people with sight loss.

Commenting on the partnership, Tony O’Malley CEO Fujitsu Ireland stated; “This is a very positive new relationship for Fujitsu Ireland. We strive to provide technology solutions that are human centric for people’s everyday lives, and we are delighted to work with an organisation that is making a difference to people and broader communities all over Ireland. This will be an active partnership as there is a great deal we can learn from the NCBI in enabling people with sight loss to realise their potential within the work environment.

Business Working Responsibly Mark

In 2015, Fujitsu became one of 23 companies who achieved the Business Working Responsibly Mark, which was developed by Business in the Community Ireland. Audited by the National Standards Authority of Ireland (NSAI) and based on ISO 26000, this all-encompassing standard certifies responsible and sustainable business practices and is available to organisations worldwide.

Women’s Business Network

In November 2016, Fujitsu Ireland launched the Women’s Business Network @ Fujitsu, a new initiative aimed at promoting diversity and inclusion amongst its workforce and associated work practices. The network provides the following supports to female Fujitsu Ireland employees:

  • Encourage best leadership practices and facilitate input across all levels of the organisation
  • Support individual career development goals
  • Provide mentoring support among female colleagues
  • Offer networking and broader partnership opportunities with relevant organisations

Over the coming 12 months the network will host an inspiring line-up of speakers, themed events and forums to discuss the challenges and issues facing women in business and celebrating those women who have inspired both within and outside of the technology sector. The network aims to get both women and men alike discussing the issues of working in male dominated industries and to help understand each other better and to strengthen and boost the professional relationships of Fujitsu Ireland members whilst unlocking the value that diversity presents.

Skills @ Work Programme

Since 2011, Fujitsu and St. Joseph’s School, Rush have been partnered together as part of Business in the Community Ireland’s (BITCI) Schools’ Business Partnership initiative. BITCI is the network for responsible business. Fujitsu participate in their Skills @ Work Programme. To date, over 150 students have taken part in the Skills @ Work programme, which gives school students the opportunity to gain hands on experience in the world of work within the ICT industry. The Skills @ Work programme consists of a site visit to our Fujitsu Ireland Head Office in Dublin, an invaluable CV and Interview preparation session with our experienced HR Team as well as mock interviews held by Fujitsu employees. These interviews culminate in a summer internship for several deserving programme participants and are an integral element of the programme’s calendar of events.

Fujitsu has been at the heart of progress in St Joseph's through its Skills at Work programme since 2011. Fujitsu employees from every department of the company (including the CEO) have worked with our students to help them with job applications, interview skills and presentation skills. The students also get the chance to apply for work experience at Fujitsu.

The Fujitsu- St Joseph's relationship is built on trust, commitment and understanding and although the main focus of the link is on helping students to have real life experiences of the world of work, there is also opportunity for staff and senior management engagement. For example, Fujitsu CEO and marketing executives facilitated the development of our strategic plan at a staff school planning session. That kind of expertise would not normally be available to a school like ours - it made a huge difference to the whole school community and to the success of the school.
Patricia Hayden, Principal of St. Joseph’s School, Rush

St. Michael’s House Annual Christmas Matinee

Since 2012, Fujitsu have been proud sponsors of the St. Michael’s House Annual Christmas Matinee. St. Michael’s House provide a comprehensive range of services and supports to adults and children with intellectual disabilities. The Annual Christmas Matinee is the highlight of their Christmas event calendar which sees volunteers from Fujitsu Ireland hosting a fun filled day at the movies for St. Michael’s House clients.

"The St. Michael's House Annual Matinee is a highly anticipated Calendar favourite. We are extremely grateful to Fujitsu, who have kindly sponsored the event for the past five years. Our service users are always delighted to see the Fujitsu elves on the day! This support has made it possible for us to continue bringing Christmas cheer to over 500 adults and children with intellectual disabilities. On behalf of all of our movie - buffs - Thank you Fujitsu, for keeping St. Michael's House in the front row each Christmas."
Barbara Wiseman Head of Communications, St. Michael's House

“Society is facing a number of challenges and we in Fujitsu Ireland believe that ICT has an important role to play to enable people to build a safer, more prosperous and sustainable society. We call this Human Centric Intelligent Society and we are looking to leverage the latest digital technologies to change the way businesses including our own create value for customers and society. Doing this in a responsible and sustainable way is equally important to us and at Fujitsu Ireland, we are very proud to be amongst a select group of companies who have attained the Business Working Responsibly Mark.”

Tony O'Malley, CEO, Fujitsu Ireland

Our customers

Topaz

"Fujitsu has proven itself to be a proactive, professional and responsible partner that ensures our business runs smoothly, allowing me to focus on strategic projects rather than day-to-day operations and fire-fighting"
Ciaran O’Reilly Retail Systems Manager, Topaz.

Topaz is Ireland’s largest fuel and convenience brand, with over 330 stations across the country, and it is growing every year. The company is committed to change for the better, where standards in service, convenience and quality, alongside its responsibility to the environment, are paramount. Within three years of its establishment, Topaz acquired the Irish retail and commercial fuels businesses of Shell and Statoil. It has spent €50 million on an investment and expansion programme, creating 400 new jobs, all with the goal of making Topaz the largest fuel and convenience retailer in the country.

Camelot Global

"Every site is different and some are relatively compact in terms of space. That means it is difficult to install new equipment while the old terminals are still in use. Fujitsu was able to think on its feet and work with the in-store agents to flexibly adapt to changing retail environments"
Simon Parkinson, Supplier Relationship Manager, Camelot Global.

Following an international competitive tender process, Premier Lotteries Ireland (PLI) was awarded a 20-year licence to operate the Irish National Lottery in February 2014. Camelot Global was appointed to deliver the significant technical and business transition on behalf of PLI. Under the terms of the licence PLI had until 30 June 2015 to complete the transition, however utilising Camelot Global’s strong project management experience, set itself the ambitious target of completion before the end of 2014.

Depfa Bank

"We have ensured operational stability while radically restructuring our cost base without compromising quality of service. Our IT platform is now flexible and scalable ensuring DEPFA can meet business requirements and build for the future, in partnership."
Michael McGillicuddy, Head of IT, DEPFA.

DEPFA is a Dublin-based bank with a network of international subsidiaries, including New York, Tokyo and Luxembourg, which specialises in providing financial services to the public sector. The company was originally founded in Prussia in 1922 and as of 19 December 2014, it became a 100 per cent subsidiary of FMS-Wertmanagement AÖR.

Responsible Business Resources