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  6. Fujitsu Speeds Channel Sales with new Fujitsu Selections

Fujitsu Speeds Channel Sales with new Fujitsu Selections

Fujitsu EMEIA

Hanover/Munich, March 18, 2015

News facts:
  • Fujitsu Premium Selection delivers ultimate performance, functionality and design for individuals
  • Fujitsu Business Selection comprises flexibility for tackling daily challenges in the office and on the road
  • Fujitsu Office Selection means top quality at the right price for typical office tasks
Fujitsu today makes it easier than ever for its channel partners to quickly and effectively propose to their customers the 2 in 1 devices, notebooks or desktop PCs that best meet their needs. As part of its well known value4you program, Fujitsu is re-classifying its portfolio of client computing devices for channel partners into three separate lines addressing different user profiles: Premium Selection, Business Selection and Office Selection.

Jörg Hartmann, Vice President, Global Client Computing Devices, Service Platform Business, said: “Fujitsu Selection has the right computing equipment for every user – combining the best brands with the latest technology, configured to perfectly satisfy the needs of today’s busy users. Each selection matches specific user profiles with 2 in 1 devices, notebooks and desktops in various configurations, and with a wide range of options to address specific needs, such as security and connectivity. Fujitsu Selections makes it easy to find the ideal solution for different office applications. On top of this, all Selection models are designed, engineered and built in Germany, meeting highest quality standards at competitive prices.”

The Premium Selection is the perfect choice where sophisticated technology, highest performance and functionality are required by ambitious users looking for first-class devices. It gives executives and demanding users great performance to tackle even the most challenging tasks. The latest processor technology, lots of memory, ultimate security and functionality, with appealing and exclusive design, enable users to cope with any challenge that arises in the office or on the road. Thanks to excellent manageability and long product lifecycles, coupled with product continuity based on the Fujitsu family concept with many additional options, the Premium Selection is the right choice for those wanting to stand out from the crowd through individuality and efficiency.

The Business Selection offers an outstanding price-performance ratio and high levels of flexibility for tasks in the office or on the road. It is the right choice for knowledge workers who are faced with a wide variety of tasks every day. These versatile and highly efficient products support users in organizing their daily routines, communicating and collaborating with colleagues, sharing ideas and knowledge anywhere – the devices ensure that all of this is convenient, secure and reliable. Long lifecycles, the proven Fujitsu family concept and a wide range of optional Fujitsu service offerings keep productivity high and ensure investment protection.

The Office Selection offers top quality at very affordable prices. These products account for most of the day-to-day revenue generated by Fujitsu’s channel partners. It includes top-quality 2 in 1 devices, notebooks and desktops for task workers. These devices deliver the performance needed for typical office applications and are ideal for day-to-day work in the modern office environment. Excellent reliability, outstanding ergonomics and proven product quality all contribute to user satisfaction and productivity. Specific customer demands can be satisfied with configuration options for security and connectivity.

Pricing and availability

All products newly classified under Fujitsu Selections are available via distribution partners and online. Prices vary depending on configuration and region. 

Notes to editors

Channel partners are the main route to market for Fujitsu and are responsible for 80 percent of Fujitsu’s product sales in Europe, Middle East, India and Africa. 

The benefits of Fujitsu Selections at a glance:

  • Top brands – targeting different market segments, addressing specific user profiles and their typical needs
  • Latest technology
  • Outstanding ergonomics
  • Exclusive design
  • Top quality
  • Many upselling options thanks to various configurations
  • Very competitive pricing
  • Fast product delivery
  • A wide range of optional service offerings

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see

About Fujitsu EMEIA

In Europe, the Middle East, India and Africa (EMEIA), Fujitsu is a leading information and communication technology (ICT) company offering a full portfolio of business-technology products, solutions and services, ranging from workplace systems to datacenter solutions, managed services, and cloud-based software and solutions. Fujitsu’s Vision is to enable a Human Centric Intelligent Society that creates value by connecting infrastructure, empowering people and creatively defining new forms of intelligence. In EMEIA Fujitsu employs approximately 28,000 people and is part of the global Fujitsu Group. For more information, please see:

Anna Tzioti

Fujitsu Greece SA
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Senior PR Manager, Corporate Communications, Global Marketing


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All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 18 March, 2015
City: Hanover/Munich