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Hobsons Total Cost of Ownership Assessment

"The Fujitsu TCO analysis dug deep into the cost base of our business and delivered accurate, verifiable data about where our money was going. It showed us the woods and the trees and set the stage for detailed discussions about the strategic direction of our technology product."

Ahren Morris, Infrastructure Services Manager, Hobsons Australia

The customer

Hobsons is a premier provider of innovative technology and integrated marketing solutions that empower education professionals to manage the entire student lifecycle, including recruitment, enrollment, and retention. In response to the growing need within the education sector to streamline and improve their processes, Hobsons has developed a range of technology products that help educational institutions plan, manage, and track students more effectively throughout their educational careers. Hobsons software products include enquiry management software, customer relationship management, group messaging technology, and online application systems. With end-toend, enterprise-class products built from more than 30 years of education experience and market knowledge, Hobsons helps more than 5,000 global secondary schools, colleges, and universities achieve their goals.

Hobsons was founded as a publishing business in 1974 and is part of the Daily Mail and General Trust plc (DMGT), one of the oldest and most successful international media companies.

The challenge

Obtaining an accurate view of costs and efficiencies for Hobsons’ three main customer-facing business applications.

The solution

The Fujitsu Consulting TCO team conducted a TCO analysis targeted towards the three main applications. Costs and other parameters were captured and processed, and Fujitsu delivered the final results to Hobsons that focused on the “cost per specific business transaction” for each application.

The benefit

  • In-depth insight into Hobsons’ key costs associated with the company’s 3 main business applications
  • Validation of costs through comparison with industry references
  • User engagement led to the “buy in” of TCO concepts, and in “pull-through” opportunities


Download the Hobson case study (692 KB/A4, 2 pages)