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Fujitsu Opens Connected Retail Experience Centre in Dublin

Fujitsu Ireland Ltd

News facts:
  • Centre showcases array of omni-channel solutions enabling retailers to increase in-store productivity, improve customer experiences and expand customer base while also capping costs
  • Live showcase of 13 innovative technologies helps retailers and hospitality providers explore the future of the brick-and-mortar store and see how to stay ahead of the competition
  • Retailers can experience an end-to-end experience, including all-in-one point of services devices, connected fitting rooms, audience detection and measurement tools
Dublin, September 27, 2018 - Fujitsu today announces the opening of a Connected Retail Experience Center in Dublin, Ireland. The centre is focused on enabling retail and hospitality customers to increase in-store productivity, improve customer experiences and expand customer bases, while reducing costs. A live showcase of 13 innovative technologies invites retailers and hospitality providers to explore ways of staying ahead of the competition by exploring future possibilities for brick-and-mortar stores.

With competition for customers at an all-time high, and omni-channel shopping opportunities available to consumers, retailers today must continually innovate and optimize to stay ahead of the market. Customers are becoming less loyal to individual stores and undertaking more research online before making a purchasing decision. Consequently, retailers are under pressure to deliver seamless customer experiences across all interactions and create on and offline shopping environments that are both enjoyable and beneficial for shoppers and profitable for retailers.

Fujitsu’s Connected Retail Experience Centere – open by appointment to retailers and hospitality providers – showcases omni-channel solutions that offer new ways to serve customers, by optimizing everything from product placement, customer tracking, analytics, online purchasing and support.

Located at the Fujitsu Ireland offices in Dublin, the centre demonstrates 13 technology solutions that span the end-to-end retail experience, including all-in-one point of services devices, connected fitting rooms, audience detection and measurement tools, plus the use of Fujitsu’s PalmSecure biometric technology to control and track employee access to systems. Fujitsu chose to locate its Connected Retail Experience Center in Dublin due to the depth and breadth of Fujitsu Ireland’s expertise in retail solutions.

“The Fujitsu Connected Retail Experience Centre demonstrates how technology can provide an in-store experience that offers customers an exciting new way to shop that they won’t have had before. We’ve recreated a store environment that showcases how we can help to increase in-store productivity and drive incremental sales and profit with the support of new digital applications, in-store technology and reliable managed services. The Centre has been designed to bring Fujitsu’s value proposition to life – real solutions and services in a more realistic environment”, said Kenneth Keogh, Director of Business Development at Fujitsu Ireland.

Visiting the Fujitsu Connected Retail Experience Centre this week Keelan Bourke Head of Commercial for Retail Excellence Ireland commented “As the Retail Industry is constantly changing and evolving, it’s important that retailers consider adopting the latest technology solutions to improve their customer experience. I would urge all progressive retailers take a visit to Fujitsu offices in Dublin to consider the latest solutions available to them to adopt”.

1Fujitsu’s recent Technology in a Transforming Ireland report echoes the rapid change that technology is having on the retail sector. The report found that for Irish consumers, when it comes to Retail, Augmented Reality (51%) and Virtual Reality (21%) are having the most impact on the sector, followed by 5G Mobile Network (17%), Drones (12%) and IoT (13%).

While it seems that change is inevitable in this sector, it appears that customers are relatively comfortable with new developments. According to our Technology in a Transforming Ireland report, 38% of Irish consumers would be happy to be served at the supermarket by a robot.

For Business Leaders in Ireland, 28% believe that High-Street shops/supermarkets are the most changing within the sector in Ireland and 37% believe online retailers are the most changing.

Hands-on demonstrations at the experience centre include Fujitsu’s TP8 all in one point of sale, a single platform supporting multiple in-store touch points to provide retailers with fast, easy customer transactions while helping reduce cost. Also showcased are integrated audience measurement analytics and reporting systems that capture audience characteristics in real time to tailor offerings, while helping boost in-store sales by providing insights into the levels of audience engagement. Visitors can also test facial recognition technology to send

To find out more about Fujitsu’s Connected Retail Experience Centre visit

Notes to editors

1 Fujitsu’s ‘Technology in a Transforming Ireland’ report is available for download here:

This quantitative research was carried out in November 2017 by independent research company iReach. 521 Irish consumers and 391 Business Leaders in the retail, utilities, financial services, central government and transport sectors were surveyed.

About Fujitsu Ireland Ltd

Fujitsu is one of the world’s largest ICT companies, offering a complete range of products, services and solutions. With approximately 155,000 employees globally and 350 in Ireland, Fujitsu people support customers in more than 100 countries every day. We work with clients in the private and public sectors including retail, financial services, telecoms, government, and consumer sectors to harness the full range of our technology products, solutions and services. We use our experience and the power of ICT to shape the future of society with our customers. We believe that true innovation comes from working with people to create solutions for people. Together with customers and partners, we are shaping a world where everyone, everywhere is empowered with digital technology. We call it Human Centric Innovation.

Fujitsu Ireland is a proud member of Business in the Community Ireland (BITCI), as a responsible business within the BITCI network we have achieved the Business Working Responsibly Mark and have also joined the Leaders Group on Sustainability, a collation of Ireland’s leading organisations leading the transition towards a low carbon economy. Since April 2017 Fujitsu has been working in partnership with the National Council of the Blind (NCBI). Our employees selected NCBI as our chosen charity partner and together we are raising vital funds and transforming the digital experience of those affected by sight loss.

Catherine Dunne

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Date: 27 September, 2018
City: Dublin