Skip to main content
  1. Home >
  2. News >
  3. Press Releases >
  4. 2015 >
  5. FUJITSU Integrated System PRIMEFLEX Makes Life Even Easier for SAP Customers

FUJITSU Integrated System PRIMEFLEX Makes Life Even Easier for SAP Customers

Fujitsu UK & Ireland

News facts:

  • Fujitsu continues to extend PRIMEFLEX line-up, the industry’s most-comprehensive Integrated Systems portfolio
  • Two new dedicated solutions for SAP® software environments – one optimising installations of the SAP HANA® platform, the other simplifying management of SAP software environments
Dublin, April 15, 2015

Kenneth Keogh - Fujitsu IrelandFujitsu has announced that it is adding new offerings for customers running or planning to adopt SAP® software, in a further expansion of its PRIMEFLEX portfolio of Integrated Systems. These additions extend the PRIMEFLEX brand, which has received a very positive response from customers and is emerging as one of the industry’s most comprehensive set of pre-configured and pre-tested ready-to-run systems for the business-centric data centre.

Fujitsu continues to enhance the PRIMEFLEX portfolio of workload-specific Integrated Systems with two infrastructure solutions purpose-built for SAP software landscapes: FUJITSU Integrated System PRIMEFLEX for SAP Landscapes, and reference architecture versions of the FUJITSU Integrated System PRIMEFLEX for SAP HANA.

Both new additions to the PRIMEFLEX family draw on Fujitsu’s close working relationship with SAP and leverage the company’s deep expertise in designing solutions based on proven Fujitsu intellectual property that support SAP software deployments with outstanding levels of business continuity, ease of use and predictable performance.

FUJITSU Integrated System PRIMEFLEX for SAP Landscapes integrates Fujitsu’s renowned FlexFrame Orchestrator technology into a ready-to-run PRIMEFLEX solution, enabling the rapid, high-quality deployment and rollout of infrastructure for SAP workloads, applications and databases, including SAP HANA.

Fujitsu’s powerful FlexFrame Orchestrator software now also powers PRIMEFLEX for SAP Landscapes. This enables data centre managers to simplify the deployment and operations of multi-site SAP software installations while also reducing planned system downtime. FlexFrame Orchestrator software has been widely recognised by customers around the world for its ability to dramatically accelerate the provisioning of SAP software updates, and is a key enabler for the rapid integration of new SAP services.

FUJITSU Integrated System PRIMEFLEX for SAP HANA, formerly known as Fujitsu Power Appliance for SAP HANA, has enjoyed a very positive response from customers since it was introduced in early 2012. Fujitsu is now introducing reference architecture versions of PRIMEFLEX for SAP HANA to address demand from customers and system integration partners for more flexible configurations. These enable the creation of purpose-built systems for SAP HANA to meet exact customer requirements, creating secure, reliable architectures that meet the highest demands for running business and mission-critical SAP software landscapes.

With more than 20 Integrated Systems on offer, Fujitsu’s still-expanding PRIMEFLEX line-up is distinguished by its focus on providing customers with powerful solutions for the data centre that deliver much faster time to value. All PRIMEFLEX systems include servers, storage, network connectivity and software that are pre-defined, pre-configured and pre-tested, therefore shortening time to production and helping ensure trouble-free implementation.

Kenneth Keogh, Director of Business Development, Fujitsu Ireland commented; “PRIMEFLEX optimised for SAP is a pre-defined, pre-integrated and pre-tested solution that is delivered factory-installed and arrives ready to run with minimal onsite customizations. This technology dramatically reduces the complexity, cost and time to deployment saving companies valuable time and money.”

Simplified and flexible management of powerful infrastructure

Kuwaiti trading company Al-Sayer Holding turned to Fujitsu when it wanted to introduce SAP HANA to consolidate its business applications landscape, which spans a wide range of high-quality customer services, specifically for automotive and commercial vehicles, and the sale of spare parts. In addition to general trading and car imports, Al-Sayer Holding also operates in the fields of car rental, engineering, insurance brokerage and trading, and operates factories producing soft drinks and animal feed.

To fully exploit the vast capabilities of its new SAP software landscape, Al-Sayer Holding also required a powerful infrastructure and a smart operations concept, and chose Fujitsu PRIMEFLEX for SAP HANA to provide simplified and flexible management of the entire system.

Mr. Sayer Al-Sayer, a board member at Al-Sayer Holding, says: “With FUJITSU Integrated System PRIMEFLEX for SAP HANA and PRIMEFLEX for SAP Landscapes, we experienced simplified and accelerated deployment and operations. This also laid the foundation for a quick path to productive use of the new SAP applications and the SAP HANA database. As constant availability is critical for running and growing our business, we highly appreciate the support contract which not only ensures the recovery of individual components, but of the entire infrastructure solution according to the required service levels. Choosing to partner with Fujitsu has given us the confidence that we can provide business users with an agile and highly reliable platform.”

Another customer already successfully using Fujitsu PRIMEFLEX for SAP HANA to simplify its SAP landscape is the Modern Bakery in Dubai, one of the most innovative bakeries in the Middle East, with ultra-modern fully automatic and semi-automatic production lines. The Modern Bakery produces huge varieties of products, serving thousands of stores across the Middle East, and uses Fujitsu’s technology to simplify the management of its systems running on SAP HANA, which manage bakery production.

According to Modern Bakery CEO and Managing Partner Dr Fawaz Al Bahri: “We picked Fujitsu based on its comprehensive portfolio of infrastructure solutions and long experience deploying SAP solutions. Fujitsu PRIMEFLEX for SAP HANA helped us to go live much faster than we thought. We appreciate the ease of getting started and feel we have all the support we need to focus on our business rather than on the integration work.”

Pricing and availability

FUJITSU Integrated System PRIMEFLEX for SAP Landscapes and FUJITSU Integrated System PRIMEFLEX for SAP HANA are both available to order immediately. Pricing and availability may vary by region and system configuration.

Online resources

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

SAP, SAP HANA and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see:

About Fujitsu Ireland Ltd

Fujitsu is the world’s third-largest IT solutions provider and among the top five IT solutions provider in Ireland. Employing 350 staff in Ireland, Fujitsu defines, designs, builds and operates innovative IT solutions, products and services, helping our customers to realise the benefits of the connected economy. In Ireland we offer a full portfolio of IT products, solutions and services. We concentrate on our core strengths, delivering customer focused IT applications, infrastructure development and management and outsourcing across end user, networking and data centre environments. These are supported by a full range of related services, from management and technology consulting, through to integration and deployment.

We work with our customers to identify potential opportunities for technological change such as virtualisation in their industry. We then develop and deliver on an action plan to capitalise on these to their commercial advantage. Led by CEO, Regina Moran, the company attributes its success to its Japanese heritage of Lean computing and a methodology based on the concept of continuous service improvement combined with a focus on good technology.

Fujitsu’s existing customer base includes some of the leading organisations in the public and private sectors in Ireland including Fujitsu’s existing customer base includes the leading organisations in the public and private sector in Ireland, including Telefónica Ireland Ltd, Irish Courts Service, Office of the Revenue Commissioners, Office of the Houses of the Oireachtas, Department of Transport, SSE Renewables Holdings Ltd, Dublin City Council, Bord Gais - Networks (and Irish Water), TEAGASC, Electricity Supply Board, Susquehanna, Topaz Energy Limited, Road Safety Authority, IADT, Department of Defence (including Defence Forces Ireland), Doosan Trading Ltd, Dalkia, Department of Social Protection, University College Dublin, Ordnance Survey Ireland, New Ireland Assurance Plc, Department of Enterprise Trade and Employment, Health Protection Surveillance Centre, Irish Blood Transfusion Service, KBC Bank Ireland Plc, Bord na Mona.

David Kinch

Mobile: Mobile: +353 (0) 86 232 2439
E-mail: E-mail:
Company:Hume Brophy
PR representative for Fujitsu (Ireland)

Date: 15 April, 2015
City: Dublin