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Responsible Business

"There has never been a more important time to do what we do, and do it very well. The complex global challenges we now face require a comprehensive approach and we believe technology must play a leading role in ensuring we emerge strongly from these economic and social challenges. The way we emerge from this period is as important as the result itself if we are to ensure it works for everyone. A responsible green recovery is of great importance to us, which is why we are so proud to be amongst a select group of companies who have attained the Business Working Responsibly Mark."

Tony O’Malley CEO, Fujitsu Ireland

Our Approach & the Fujitsu Way

Across Fujitsu globally we recognise that when implemented correctly and genuinely, responsible and ethical behaviours create shared value. Responsible Business has been a substantial part of the Fujitsu Way (our corporate philosophy) since its inception, and therefore to our company DNA. It is genuine and longstanding, and our practice has been recognised and applauded externally in many benchmarks and indices

Our approach, and framework, outlined below, fully aligns to our global policy and vision of President Tanaka

Our Framework

Responsible practices are driven across the entire company, from protecting intellectual property rights and enforcing our human rights policy to encouraging all employees to get involved with community action projects. Our responsible business pillars – Environment, Community Involvement & Development, Diversity & Inclusion, Wellbeing and Operating Practices - are the foundation for our country level strategy whilst defining common themes across Fujitsu.

Activities in Ireland

Business Working Responsibly Mark

The Business Working Responsibly Mark, developed by Business in the Community Ireland, is the leading independently audited standard for CSR and Sustainability certification in Ireland. Its awarded following a third party verification audit by the National Standards Authority of Ireland (NSAI) and is based on ISO 26000.
The Mark provides a root to branch review of the organisation and it assesses and certifies corporate social responsibility (CSR) and sustainability management system across five pillars:

  • Governance
  • Workplace
  • Marketplace
  • Environment
  • Community

In 2015, Fujitsu became one of 23 companies who achieved the Business Working Responsibly Mark. Since then, we have built on our success and were reaccredited in 2017 and in 2020. The mark enhances Fujitsu Ireland’s position as a leading responsible business, and allows us to build on our Responsible Business Programme by delivering a detailed assessment and a road-map of opportunities.

Business working responsibilty Buisness in the community

Our Charity Partnership with The Alzheimer Society of Ireland

Fujitsu Ireland is proud to partner with The Alzheimer Society of Ireland (ASI) for a two-year partnership from 2020 – 2022.The Alzheimer Society of Ireland will collaborate with Fujitsu on this partnership in delivering a shared value across their business.

The partnership centres on four pillars; Fundraising, Advocacy, Volunteering and Digital Inclusion which will ensure that our partner and its service users can contribute to and benefit from the digital economy and society. This partnership will result in direct impact and positive change in the lives of people affected by dementia in the Republic of Ireland.

“The Alzheimer Society of Ireland is delighted that Fujitsu Ireland has decided to come on board as our new charity partner. We are so very grateful to the management and staff of Fujitsu Ireland for taking such a keen interest in our charity. Partnerships such as this are a vital part of our fundraising and awareness raising and help to support our vital services for the 64,000 people that have dementia across the country and in every community in Ireland. Everyone at the ASI is really looking forward to working with Fujitsu Ireland and all their staff during the lifetime of this partnership – I know there are a lot of very exciting plans and projects in the pipeline to help the ASI with our fundraising and public awareness raising of dementia. I am really looking forward to seeing these exciting initiatives come to fruition over the coming months ahead. We really appreciate all of this support, we are just so grateful.” Pat McLoughlin, CEO of The Alzheimer Society of Ireland

The Alzheimer Society

Women’s Business Network @ Fujitsu

In November 2016, Fujitsu Ireland launched the Women’s Business Network @ Fujitsu, an initiative aimed at promoting diversity and inclusion amongst its workforce and associated work practices.
The network provides the following supports to female Fujitsu Ireland employees:

  • Encourage best leadership practices and facilitate input across all levels of the organisation
  • Support individual career development goals
  • Provide mentoring support among female colleagues
  • Offer networking and broader partnership opportunities with relevant organisations
Veronica Rahneberg

"As a Leader, I believe in Diversity in all its forms. Taking on board diverse views is proven to lead to better decision making and a more sustainable business. In short,; diversity leads to business success which is important to my ongoing success on the Irish Management Team. That’s why I have been the Executive Sponsor for the Women’s Business Network at Fujitsu since its inception."
Veronica Rahneberg, Executive Sponsor, Women's Business Network

Skills @ Work Programme

Our STEM (Science, Technology, Engineering, and Mathematics) strategy and associated schools engagement strategy aim to broaden the appeal of jobs in the technology sector.
We are focused on encouraging female talent into the STEM careers pipeline and on social mobility. Everything we do is designed to have an impact on the skills of the future, creating a more diverse and innovative workforce. In 2010, we partnered with St. Josephs Secondary School in Rush, Co. Dublin with whom we run the Schools Business Partnership programme. The programme aims to tackle the retention rate in post primary schools and gives young students an insight into the careers and options available in the STEM industry. The number of students furthering their education to third level has increased by 44% between 2010 and 2018. In 2019, the programme was recognised by Science Foundation Ireland and the Department of Education who used a case study to inform the Irish Governments STEM Education Policy.

“The Fujitsu- St Joseph's relationship is built on trust, commitment and understanding and although the main focus of the link is on helping students to have real life experiences of the world of work, there is also opportunity for staff and senior management engagement. That kind of expertise would not normally be available to a school like ours - it made a huge difference to the whole school community and to the success of the school.” Patricia Hayden, Principal of St. Josephs Secondary School Rush.

St. Michael’s House Annual Christmas Matinee

Since 2012, Fujitsu have been proud sponsors of the St. Michael’s House Annual Christmas Matinee. St. Michael’s House provide a comprehensive range of services and supports to adults and children with intellectual disabilities. The Annual Christmas Matinee is the highlight of their Christmas event calendar which sees volunteers from Fujitsu Ireland hosting a fun filled day at the movies for St. Michael’s House clients.

"The St. Michael's House Annual Matinee is a highly anticipated Calendar favourite. We are extremely grateful to Fujitsu, who have kindly sponsored the event for the past five years. Our service users are always delighted to see the Fujitsu elves on the day! This support has made it possible for us to continue bringing Christmas cheer to over 500 adults and children with intellectual disabilities. On behalf of all of our movie - buffs - Thank you Fujitsu, for keeping St. Michael's House in the front row each Christmas." Barbara Wiseman Head of Communications, St. Michael's House