Originally published in 1998 and revised in 2003, this project was led by John Thorp, for many years a senior consultant with Fujitsu Consulting. The Information Paradox, which has been sold in many countries over the last decade, will help you understand how to get more value from your IT investments. Explore critical issues of managing information technology that have a bottom-line impact. Discover methods, tools and techniques for effectively merging business information and technology. Improve your odds of success in managing IT-enabled change in your organization. Authored by a team of top IT consultants and practitioners, The Information Paradox introduces a unique, client-tested framework called the "Benefits Realization Approach."
The Relationship-Based Enterprise
Big dollars are pumped into Customer Relationship Management (CRM), even though these sizable investments don't consistently generate business value. While many organizations already have some CRM components, they are too fragmented due to multiple and often-conflicting definitions of CRM and often don't lead to company-wide strategy results. What's more, organizations, vendors and authors alike have focused on finding silver-bullet IT solutions at the expense of other, important business considerations. How should business executives go about designing business solutions that make CRM profitable? While enterprise integration must be tackled, it's not enough to retain customers. Connecting with customers is a much greater challenge.