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Dubai Golf achieves higher business transparency by introducing SAP ERP through Fujitsu

"Fujitsu helped to educate us on the best way to maximize the potential of SAP and all the options and features we could adapt. This meant we could automate every aspect of each business and have a single, integrated view of transactions of any kind"

Suyash Misra, Director, Support Services, Dubai Golf

The customer

Dubai Golf manages the region’s two leading golf clubs, Emirates Golf Club and Dubai Creek Golf & Yacht Club. Emirates Golf Club was the first grass course in the region and, with 27 years of experience, is the most established in the Middle East. Through its premier facilities and golf academy, the Emirates Golf Club remains at the forefront of golfing development.

The Dubai Creek Golf & Yacht Club offers a five-star leisure experience in the heart of the city. Alongside its 18-hole and par three courses, it boasts a state-of-the-art golfing academy as well as quality restaurants within its iconic sail-shaped clubhouse amidst an idyllic setting.

The challenge

Dubai Golf’s multiple operations, including food processing unit, restaurants, golf booking, club membership management, golf academy, real estate leasing, shops, and marina, all relied on discrete applications. It wanted to consolidate on a single ERP platform to maximize efficiency and introduce new functionality.

The solution

The company chose SAP as its unifying environment and selected Fujitsu as its systems integrator to help design and deploy the software, based on its local presence and SAP expertise.

The benefit

  • New ERP platform enables a centralized, integrated view of every aspect of the business, enabling maximum efficiency and reducing the need for manual intervention
  • Fujitsu met tight deadlines and ensured there was minimal disruption to the business with an overnight go-live approach
  • Since deploying the new solution, Dubai Golf has won a SAP Silver Award for quality, reflecting the enhanced customer experience provided by the new infrastructure


Read the full Dubai Golf case study (301 KB/A4, 2 pages)