Skip to main content
  1. Home >
  2. About Fujitsu >
  3. Resources >
  4. News >
  5. Press Releases >
  6. Fujitsu World Tour 2017: Digital Co-creation Brings Digital Transformation to Life

Fujitsu World Tour 2017: Digital Co-creation Brings Digital Transformation to Life

News facts:
  • Fujitsu roadshow tours 22 countries across six continents from March until October - kicking off on March 9 in Santa Clara, California
  • Around the world, Fujitsu will showcase how digital co-creation with customers is the key to successful digital transformations
  • Attendees can expect a comprehensive overview of Fujitsus innovative products, services and solutions, and informative seminars from Fujitsu speakers, partners and experts, including Fujitsu Laboratories
March 08, 2017

The Fujitsu World Tour is on the road again for the 10th consecutive year, this year highlighting how Fujitsu is partnering with customers to co-create the digital future. In 2017, the biggest ever Fujitsu World Tour is extended into Asia for the first time and will visit a total of 22 countries with 25 events spread out across six continents – kicking off in the United States on March 9. The theme is Digital Co-creation, focusing on how Fujitsu works in tandem with customers to connect the digital dots and support business growth. In total, Fujitsu expects to welcome more than 14,000 attendees.

Digital disruption is driving sweeping changes across business landscapes in every market segment, leading to new challenges that all organizations must address with their digital agenda for the future. As a consequence, enterprises and government departments alike are recognizing that underlying IT infrastructure and processes must become highly adaptable, mobile, secure and scalable.

Fujitsu addresses these digitalization challenges head-on, with the Fujitsu World Tour demonstrating innovative, holistic solutions that encompass and enhance existing technologies and investments – grouped into themes such as Workplace Anywhere, Hyperconnected Business and Infrastructure for the Digital World, and addressing industry megatrends like Cybersecurity, Artificial Intelligence and the Internet of Things.

This year’s World Tour focuses on immersing customers in the exciting opportunities presented by teaming up with Fujitsu to co-create future technology solutions. As well as gaining inspiration from keynotes by Fujitsu executives, customers and partners, Fujitsu World Tour attendees can become co-creationists by interacting with demonstration technologies offering creative approaches for different business scenarios, including end-to-end solutions for vertical sectors such as healthcare, manufacturing, transport, retail and banking.

Dr Joseph Reger, Fujitsu Fellow and Chief Technology Officer at Fujitsu in EMEIA, comments: “In the context of today’s constant and unrelenting digital disruption, organizations must learn fast and act quickly. The increasing complexity of our digital world makes it harder for any single organization to go it alone – which is why we’re highlighting the many advantages of taking a co-creation approach. This means teaming up with a technology expert like Fujitsu – and working together with us to design, implement and operate digital business solutions.

“On all stops during the 2017 Fujitsu World Tour, we are giving visitors a taste of how it’s possible to bring inspirational digital transformation projects to life. We are connecting the dots of technologies like Artificial Intelligence, Cloud computing, the Internet of Things and Cybersecurity, to deliver compelling digital business outcomes,” adds Dr Reger.

Locations and dates
Delegates can download the new Fujitsu Events app to their smartphone to plan and create their own itinerary, as well as signing up for the latest news as the tour progresses around the world (app available through the Apple Store and Google Play). The Fujitsu World Tour 2017 begins on March 9 in Santa Clara, California. Detailed information regarding dates and locations can also be found on the tour calendarOpen a new window. Furthermore, the Berlin stop on May 23 will include the Fujitsu Innovation Gathering – the major annual showcase for Fujitsu Laboratories of Europe.

Complete package for attendees: Keynotes, break-out sessions, expert talks and exhibition
At every stop on the Fujitsu World Tour 2017, Fujitsu and partners will share insights into how customers can reshape the role of ICT within their business and societies. Each event includes four elements:
•  High-level keynotes from Fujitsu executives, customers, partners, futurists and industry experts
•  Breakout sessions with industry experts
•  1:1 expert talks that drill into individual business topics and challenges
•  An exhibition area where Fujitsu and its partners present their latest products, solutions and services

Exhibition area
The exhibition area demonstrates how organizations can truly innovate across the entire enterprise. Among the highlights:

Enabling Digital
A modernized digital ecosystem can deliver true business value. Fujitsu delivers an end-to-end digital modernization approach, integrating the back office with front office customer experience. This enables organizations to achieve end-to-end digital transformation of their business processes with confidence, faster and with less risk. On the World Tour, Fujitsu will demonstrate how it can balance the demands of robust IT and fast digital IT, through MetaArc – a comprehensive portfolio comprising solutions, services and cutting edge technologies from Fujitsu and its partner eco-system.

Digital Co-Creation
Attendees have the opportunity to become a #cocreationist. A Co-creation station will inspire delegates to think about how digital transformation will impact their future. Co-creation means bringing together unconnected areas of expertise to find the insights and ideas to drive digital transformation forward, taking an open attitude to what the best outcomes can be. Attendees have the opportunity to build a workplace of the future and generate ideas about digital transformation through collaboration.

Mobilizing the Enterprise
Fujitsu’s Digital Workplace brings together next generation workplace services, client computing devices, Service Desk and technical support services. A day-in-the-life scenario demonstrates how Fujitsu supports organizations on the journey to a digital workplace.

Infrastructure for the Digital World
Digital transformation will significantly increase the amount of data which must be transferred, processed and stored. Enterprise IT must become highly adaptable and scalable in an unprecedented way. Fujitsu provides the right choice of new technologies and approaches, such as software-defined, converged and hyper-converged IT. Solutions are based on a comprehensive portfolio of server, storage, integrated systems, as well as technologies sourced from market-leading partners. Fujitsu is a world leader in digital enablement and a pioneer in the development of innovative data center solutions.

Corporations are increasingly hitting the headlines for being the subject of a security attack or data breach. How can they prepare for and respond to any security issues and implement robust security controls to comply with regulations and to protect data? The Fujitsu World Tour will address a wide range of IT security challenges through a program of live demonstrations. In addition, leading security partners will be on hand.

Hyperconnected Business
A hyperconnected business brings together people, information and things to fundamentally change the way an organization operates, to act faster and change for the better. The exhibit is focused on a lone field worker whose job is very complex but not traditionally well supported by technology. In the future, a wide range of IoT solutions will make the field worker safer, more productive and easily able to overcome the challenges of the day.

Note to editors

Fujitsu’s strategic partners play a key role in co-creating solutions that transform customers business. Many of these partners will be part of the Fujitsu World Tour stops including Intel, NetApp, Microsoft, Suse, Symantec, Brocade, CA, and ServiceNow.

Online Resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

About Fujitsu Americas

Fujitsu America, Inc. is the parent and/or management company of a group of Fujitsu-owned companies operating in North, Central and South America dedicated to delivering the full range of Fujitsu products, solutions and services in ICT to our customers in the Western Hemisphere. These companies are collectively referred to as Fujitsu Americas. Fujitsu enables clients to meet their business objectives through integrated offerings and solutions, including consulting, systems integration, managed services, outsourcing and cloud services for infrastructure, platforms and applications; data center and field services; and server, storage, software and mobile/tablet technologies. For more information, please visit: and

About Fujitsu Caribbean

Fujitsu Caribbean is a wholly owned subsidiary of the US$41-billion Fujitsu Group and a part of Fujitsu America Inc.  Fujitsu integrates the core expertise of our skilled resources and Business Partners to deliver IT Infrastructure Solutions and Managed Services that continuously evolve to respond to our customer’s complex business and technology issues. Focused on the Financial Services, Telecommunications and Government sectors we simplify IT for our customers and build more value into their IT investments. Operating in the Caribbean for over 60 years, we have offices in Jamaica, Barbados, Bahamas, Trinidad and Mexico; including business agents and partners in other islands, to serve the entire region. Fujitsu has delivered and currently supports mission critical ICT solutions and networks across the English-speaking islands of the Caribbean and is rapidly expanding into Central America. For more information on Fujitsu Caribbean, visit

Press Contact

Sandra Jones, Vice President, Marketing & Communications

Phone: Phone: +1-876-926-7567
Fax: +1-876-935-6333
E-mail: E-mail:
Company:Fujitsu Caribbean, Central America and Mexico

Fujitsu, the Fujitsu logo and "shaping tomorrow with you" are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries. All other trademarks referenced herein are the property of their respective owners.

Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Date: 08 March, 2017