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Communicating with Stakeholders

The Fujitsu Group works to establish proactive communications, as a way of working better together with its stakeholders.

Environmental Dialogues with Stakeholders

To solve global environmental problems, build collaborative relationships with a wide range of stakeholders, and promote environmental management that reflects the changes and needs of society, we feel that it is vital to have many occasions for dialogue with society.

At the Fujitsu Group, we began environmental dialogues from FY 2011, and have since held a total of 14 gatherings as of the end of FY 2013. Over 30 experts have been invited in far ranging fields, including representatives of NPOs, universities, and corporations, as well as journalists. Each gathering has had specific themes around which the interactions are carried out. This dialogue allows us to understand the expectations and demands placed on Fujitsu, and leads to improvements and reinforcements of our environmental management.

Voices of Participating Experts

December 18, 2012 "Measures for Preventing Global Warming, Forest Conservation Activities"

Picture: Atsuko Suzuki

Companies tend to think making a forest is a stand-alone activity that will make the forest better when forest conservation activities are carried out as part of their social contribution. However, forests live in a much longer time axis than companies. Therefore, it is vitally important to think of the forests as precious local resources and have the viewpoint to get various internal and external people involved so that the project will continue even when the company withdraws. I want Fujitsu to become the bridge to local societies, and contribute to revitalizing both the economy and culture of areas surrounding their forests.

Atsuko Suzuki, CEO of Environmental Business Agency

Related Links :Regeneration and Collaboration Forest

March 18, 2014 "Global warming adaptation measures"

Picture: Shinichi Takemura

I believe developing human resources with resilient sensitivity is the ultimate measure to adapt to climate change. Even when ICT is developed, if the human becomes insensitive, society cannot become resilient. A smart city is a city where the human has become 'smart'. If such a smart city is realized with everything being managed by ICT and people live in such a city while remaining insensitive, then that is not a true smart city. I want Fujitsu to have an elevated viewpoint and design smart cities, which are our future society.

Shinichi Takemura, Representative of Earth Literacy Program

October 1, 2013 "Initiatives regarding the resources used in Fujitsu products"

Picture: Koumei Harada

Various companies work on indexing related to resources and have problems just like Fujitsu. Standardized indices cannot be created without somebody starting them ahead of others, and I want Fujitsu to maintain the attitude of a brave pioneer. Additionally, considering that resource procurement will become more difficult in the future, activities for closed loop recycling may also be required. I want Fujitsu to think of the substances that have the largest environmental impact among its products in terms of resources, and create indices that most effectively evaluate such substances.

Koumei Harada, NIMS Invited Researcher of the Research Center for Strategic Materials, National Institute for Materials Science

Comments from One of the Facilitators

I have participated as a facilitator in each of the environmental dialogues. As we face a time of increasing environmental and other problems that a single corporation is hard pressed to solve on its own, a stance in which corporations align themselves with society in order to address the problems is mandatory. I feel that taking the concrete step of arranging dialogues for this is extremely important. I commonly see examples of one-off dialogues arranged for CSR reports. Fujitsu, however, deserves praise for its on-going dialogues with society, carried out from multiple angles.

I feel that the dialogues have allowed experts to convey their expectations of Fujitsu in terms of technology, etc., and that the dialogues have been a forum for deepening trust between Fujitsu and society by displaying the company's willingness to address issues with parties outside Fujitsu. The experts, in turn, get insight into the challenges Fujitsu faces and receive the benefit of increasing and strengthening their own knowledge and pursuits. There have been numerous examples of this interaction, both dialogue and networking, leading to positive contributions to subsequent endeavors.

I have high hopes for the environmental dialogues to continue in the future so that Fujitsu's environmental initiatives and environmental management can advance forward without resting on their laurels.

Picture: Junko Edahiro
Junko Edahiro
President, Institute for Studies in Happiness, Economy and Society

Picture: Dialog

Picture: Dialog
Dialog in progress

Past Dialog Sessions

Times Date Theme
14th March 18, 2014 Global warming adaptation measures
13th February 20, 2014 The conditions of governance that strengthens environmental management
12th February 7, 2014 New frameworks for the continuous development of communities (satochi-satoyama*)
11th November 19, 2013 Considerations regarding collaboration between corporate business sites (plants, etc.) and cities
10th October 1, 2013 Initiatives regarding the resources used in Fujitsu products
9th August 6, 2013 Discussing the materiality of Fujitsu
8th March 22, 2013 Vision of the Future
7th March 8, 2013 Smart cities, resources
6th March 5, 2013 Environmental communication
5th February 15, 2013 Energy
4th December 18, 2012 Measures for Preventing Global Warming, Forest Conservation Activities
3rd June 28, 2012 Environmental management of Fujitsu
2nd April 17, 2012 Environmental management of Fujitsu
1st March 21, 2012 Environmental management of Fujitsu

*Satochi-satoyama: rural landscape and community-managed natural area.