Is the Data on Your Side?

The internet was built on the vision of technology pioneers, who saw it as a common good, a way for expensive technology and valuable data to be shared by all. The rise of online services like mobile payments and e-commerce has brought huge convenience into people’s lives. Today, the digital world has become so pervasive in all of our lives, there is scarcely any of our activities it doesn’t touch.

This figure is an image photo of this article page.

But, is all well with our relationship with the digital world?
Our daily lives leave digital footprints everywhere. Our every interaction with technology, our every piece of data is recorded somewhere. Is the data on our side? There are growing areas where our ability to trust is being compromised.

  • Who does personal data belong to?
  • Can we trust information on the web?
  • Can we protect information from cyber attacks?

To understand the current state of these challenges, in February 2019, Fujitsu surveyed 900 business leaders in 9 countries about digital transformation and trust. Let's think together based on the figures in the survey.


When we engage with online services, we create digital identities in order to receive more personalized services – our stored preferences, for instance. Increasingly it is becoming impossible to operate without digital identity, whether that is shopping, financial services, or interaction with government services. But it is hard for people to know what their digital identity actually is, what data is being held about them and by who.

Feel it is important to have full control of their personal data


Worried organizations exploit personal data without permission


According to our survey, 82% of the respondents feel it is important to have full control of their personal data.
But 72% worried organizations exploit personal data without permission.
Privacy is now at risk.

Trustworthiness of Information

A consequence of the open architecture of the internet, is that anyone can say anything. How do you know if it is true? There is no authority to guarantee trustworthiness in the digital world. It’s becoming easier to manipulate data and create false information. A technique of AI called Generative Adversarial Networks or GANs can already generate hyper-realistic images of people.

Are concerned that data they use may have been falsified


Find it difficult to judge if online information is correct and trustworthy


In our research, 59% were concerned data they use may have been falsified, and 70% claimed to find it difficult to tell if online information is correct.


Security has long been cited as a concern, but the problem is escalating. According to the World Economic Forum the cost of global cybercrime is expected to reach $3 trillion by 2020, and 74% of the businesses can expect to be hacked in the coming year.

Are concerned about the risk of leakage of customer data and confidential information


Are worried about the risk of cyber-attacks to social infrastructure


Our research found that 68% of business leaders are concerned about the risk of leakage of customer data and confidential data leaking. 68% are worried about the risk of cyber-attacks against social infrastructure.
The problem will become worse in the future, when more things like connected cars and autonomous vehicles could be targeted.

Digital technology is pervasive throughout our lives, but this survey indicates that people concern about privacy and cybersecurity. Why don't we think together how to rebuild trust in data to leverage digital technology?

Top of Page