Fujitsu wins Japan’s Economy, Trade and Industry Minister’s Award (grand prize) at the 13th Career Education Award for design thinking-based SDGs program

Fujitsu Limited

Tokyo, December 15, 2023

Fujitsu today announced that it has won the Economy, Trade and Industry Minister’s Award (grand prize) at the thirteenth Career Education Award organized by Japan’s Ministry of Economy, Trade and Industry (METI) for Fujitsu’s SDGs program through design thinking. The award recognized the program in terms of continuity, planning, dissemination, and educational effectiveness as career education.

From 2021 to 2023, Fujitsu Group employees taught classes to 3,250 students at 30 junior high schools throughout Japan, conducting educational support activities to help children develop thinking and action skills to solve various social issues. Going forward, Fujitsu will continue to nurture the development of the next generation of talent to realize a sustainable and prosperous society.

METI's Career Education Award recognizes companies and organizations that provide outstanding career education, with the aim of sharing career education offered by industry leaders and its benefits with the wider public and encouraging, disseminating, and promoting such efforts.

It consists of three categories (large enterprises, small and medium enterprises, and coordinators), including each company or organization's main initiative, and the review committee decides the grand prize, best prize, excellence prize, and incentive prize. The Minister of Economy, Trade and Industry Award (grand prize), recognizes overall excellence amongst the initiatives across all categories.

Award summary

1. Award
   Minister of Economy, Trade and Industry Award (grand prize)
2. Reasons for the award (Main evaluation comments from the judges)

   • It is an initiative to cultivate the qualities and abilities necessary for active participation in a new era while taking into account the changing environment of the world. It is excellent in all aspects of continuity, planning, educational effectiveness, and dissemination. It is also implemented free of charge as a part of social contribution.
   • The use of design thinking and technology in this initiative truly represented the use of the intellectual property of a global company, and the quality of education this provides can be imagined. Taking advantage of the advanced resources of such companies to provide career education can be said to be the best part of industry-university collaboration. Furthermore, dealing with the SDGs, which are important themes for the future, will have a social impact.
3. Fujitsu SDGs program through design thinking
   This program is designed to help junior high school students experience solutions to various social issues faced by companies. The ideas and approaches of Fujitsu solutions using design thinking and advanced technologies such as AI will be used by children to share their ideas. Through this program, Fujitsu aims to support the development of not only the ability to think about the creation of a future society that leaves no one behind, but also the ability to step forward, think through, and work as a team before it becomes important to be active in society.

Classes in this program

Related Links

• Fujitsu SDGs program through design thinking (Japanese language only)
• METI Career Education Award (Japanese language only)

Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)

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