Fujitsu Perspectives
Byline Articles
A visionary selection of deep dive articles authored by Fujitsu’s subject matter experts and thought leaders.
Explainers
A selection of supporting documents that provide background information on Fujitsu’s main strategic initiatives and global business strategy.
Byline Articles
Quantum
Quantum computing is generating considerable interest, but the technology is still in its infancy. Substantial progress in quantum hardware and software is needed for it to become more realistic and support complex applications like material science simulations, quantum chemistry calculations, drug discovery, and quantum cryptography.
Retail
AI’s body language analysis offers insights into dishonest shoppers based on movements and glances. This technology will identify suspicious patterns, such as how shoppers dress, move and interact with store staff.
Security
As the enthusiasm surrounding artificial intelligence begins to temper in 2025, I expect the cybersecurity industry to pivot from speculative debates to more tangible use cases. Organizations will move away from treating AI as a universal solution or existential threat. Instead, they will focus on the specific risks and benefits it introduces. This shift will drive the rise of tools designed to identify and mitigate AI-related security vulnerabilities.
AI
In the rapidly evolving landscape of artificial intelligence, 2025 promises to be a year of remarkable advancements. While many focus on the practical applications of AI, a closer look reveals we are on the precipice of a paradigm shift. We are not just witnessing the rise of intelligent machines; we are seeing the first steps toward a future where AI transcends human capabilities – the arrival of the singularity.
Manufacturing
Manufacturers need to shift their mindset about digital transformation if they want to fully embrace the potential of sustainable and resilient operations. Currently, manufacturers tend to implement sustainable processes simply for the sake of cost competitiveness, which leads to achieving energy costs and mandatory regulatory compliance.
Networks
As we look towards 2025, there’s an intriguing convergence of 5G Standalone (5GSA) networks, artificial intelligence (AI), and computer vision (CV) that is set to transform industries like manufacturing, logistics and retail. The compelling combination of these technologies is already creating new opportunities for automation, precision control and operational efficiency in environments where existing solutions like Wi-Fi fall short.
Actionable insights to address Enterprise 5G cybersecurity threats
Is your organization considering Enterprise 5G (E5G) as part of a digital transformation program? Because more and more organizations are. And there are several good reasons why it might be on your agenda.
Unified Commerce Will Redefine the Retail Experience
As we look toward 2025, the retail landscape is undergoing a profound transformation. Building on last year’s predictions, the retail front end has indeed "broken up" and the path forward lies in a radical rethinking of how we deliver the customer experience.
Retail Gets Unified, Makes Omnichannel Look Updated
As retail technology evolves, one thing has become clear: the unified commerce model is finally replacing omnichannel strategies and setting a new standard in the industry.
Physical Retail Leaves Intensive Care – Gets a New Lease on Life
After some tough years where physical retail faced its share of existential challenges, it is now emerging stronger, with retailers redefining the very purpose of the store. While e-commerce took center stage during the pandemic, physical stores have since re-emerged as integral hubs for customer engagement, brand experience – and even logistics.
How GenAI and AI Are Going Mainstream in Retail
Retail has always been at the forefront of technological change. Today, AI and Generative AI (GenAI) technologies are entering mainstream operations, reshaping customer engagement, store management and operational efficiency.
Three ways retailers can grow sales and reduce costs — and do it sustainably
As deadlines get unnervingly close for commitments to achieve net-zero carbon and to meet the UN’s Sustainable Development Goals (SDGs), stresses and strains are starting to appear. We are at the point where retailers must make real decisions about sustainability – and when costs are involved.
“Do no harm” is no longer enough in ESG
The ESG movement has started an important conversation, but it does not go far enough, argues Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. We must expand our thinking from “doing no harm” to healing and regenerating the natural systems that sustain all life.
Beyond compliance: Ensuring the EU’s CSRD catalyzes progress
New EU regulation around sustainability reporting is tightening compliance standards, writes Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. But will the effects of the Corporate Sustainability Reporting Directive (CSRD) be wholly positive
Are we losing sight of what ESG is really for?
After a period of rapid adoption, there have been signs of ESG fatigue setting in, writes Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. One reason for this, he argues, is that we may have lost sight of ESG's core role as a roadmap for transparent strategy and stakeholder assurance.
A raft of risks is pointing customers toward on-premises generative AI
On-premises generative AI is suddenly big, says Marcus Schneider, Deputy Head of Global Portfolio Management, at Fujitsu. Organizations want the astonishing upsides of today’s AIs but are concerned that public cloud models may come with too many risks attached.
ESG commitments are important – but don’t overlook obvious quick wins
Most major corporations are now on board with the ESG (Environment, Society, Governance) agenda to reduce CO2 emissions to net zero, writes Leigh Schvartz - Head of Consultative Sales at Fujitsu Europe’s Platform Business. However, obvious quick wins remain relatively untapped, notably consumption-based IT procurement.
Smart players adapt everywhere
VDI takes you a long way toward your competitiveness, agility and resilience agendas, writes Leigh Schvartz, Head of Consultative Sales, Fujitsu Europe Platform Business. So, how will you ensure it works in your specific circumstances?
explainersExplainers
Fujitsu on: Retail
From digital transformation to unified commerce, mobile app shopping and personalized customer experiences, retail has always been fast-moving, and technology led. The post pandemic landscape has exacerbated these trends, resulting in retail businesses needing to balance competing needs. They must seek differentiation not just via price or premium service but through innovative customer-centric experiences, efficient operations, and sustainable and ethical practices.
Fujitsu on: Hybrid IT
In today’s rapidly evolving digital landscape, businesses face the challenge of balancing innovation with the demand for reliability and security. Traditional IT infrastructures often lack the flexibility to quickly adapt to new technological advances and new market demands.
Fujitsu on: Sustainable Manufacturing
Fujitsu believes sustainability is not just a corporate buzzword but a critical priority in management and a strategic necessity that accelerates business outcomes. However, despite this recognition, there is a concerning execution gap. While everyone appears to be talking about sustainability, more needs to happen.
Fujitsu on: Converging Technologies
Predicting the outcomes of social policy changes is hugely complex. Currently, we make assumptions about how people may react to policy inputs. But the variables are so dense that we have just been making coarse-grain approximations. As a result, local governments and smart city initiatives struggle with decision-making. Forecasting the future is complex — especially with many moving parts, particularly human behavior.
Fujitsu on: Partner Ecosystem
Partner-led sales represent more than 80% of Fujitsu’s business in the EMEA region – consequently, for Fujitsu to be successful, its partners must also be successful.In May 2024, Fujitsu announced a substantial overhaul of its partner program to create the Fujitsu Partner Ecosystem.
Fujitsu on: Digital Annealer
As competition increases, organizations need to continuously optimize production processes, delivery routing, and many other core aspects of how they operate. However, many complex optimization challenges are hard to solve efficiently on conventional computers.
Fujitsu on: Private 5G
5G is the fifth-generation technology standard for broadband cellular networks, which operators began deploying worldwide in 2019. 5G networks have higher download speeds, eventually up to 10 gigabits per second, and low latency.
Fujitsu on: Quantum
As silicon-based classical computing approaches its technological limits, quantum computing offers the potential to find new solutions to the most complex business and societal challenges.
