Fujitsu Perspectives

Thought Leadership

Byline Articles

A visionary selection of deep dive articles authored by Fujitsu’s subject matter experts and thought leaders.


A selection of supporting documents that provide background information on Fujitsu’s main strategic initiatives and global business strategy.

Byline Articles

Hybrid IT

Private 5G at the edge – the great unshackling

If data lies at the heart of digitalization, then freedom from the need to shuttle it around it via cables — with wireless technologies — can take things to another level.

Unlocking data is the silver lining in revamping OT security

There’s an upside to everything. The silver lining of implementing much-needed revamps to OT security is how it opens new horizons, creating actionable insights from fresh data sources. In the world of operational technology (OT), evolution happens slowly. Many OT control systems like SCADA (Supervisory Control and Data Acquisition), PLC (Programmable Logic Controller) and DCS (Distributed Control Systems) have been running flawlessly for years, if not decades.

How hybrid cloud strategies help master emerging technologies

New technologies can propel efficiency and business performance to new levels. However, adoption is not always straightforward. New Research from Fujitsu shows that organizations with a strategic approach to hybrid cloud adoption are more likely to have achieved accelerated digital transformation.

People power: Investing in talent for hybrid cloud success

Successfully implementing a hybrid cloud environment is challenging. Therefore, employing the right talent to manage it is crucial. In an era when public cloud computing is so well established, with so many obvious benefits, there are still many reasons why companies maintain on-premises infrastructure or “private cloud”. Regulatory compliance, security, latency, and legacy apps too complex to migrate are the main motives.

Reducing risk in a hybrid cloud model is the key to fueling growth

Security outages can kill brands Cyber security is the number one concern for organizations when managing their hybrid cloud environments. This is hardly surprising when you consider that nine out of 10 companies have suffered data breaches in the last 12 months. Damages due to digital crime represent the most significant transfer of economic wealth in history, according to researchers at Cybersecurity Ventures.

Aligning hybrid cloud strategy with business-wide goals leads to better and faster results

The need for a hybrid cloud strategy Once the concept of cloud computing was out there and starting to be understood, there was a period when it seemed possible that some businesses might make the shift and become totally cloud-based.


How to make frictionless retail work

A swan gliding across a lake looks effortless, but you know a lot is going on below the waterline. In your local grocery store, similar levels of investment are taking place to ensure that your future shopping experience is frictionless. Grab-and-go stores are the current poster child of the retail groceries industry in pioneering new ways to make the shopping experience smoother to drive higher turnover and increase customer loyalty in a low-margin, high-volume business.

Three ways retailers can grow sales and reduce costs — and do it sustainably

As deadlines get unnervingly close for commitments to achieve net-zero carbon and to meet the UN’s Sustainable Development Goals (SDGs), stresses and strains are starting to appear. We are at the point where retailers must make real decisions about sustainability – and when costs are involved.

The retail front end is breaking up

The time for yet more hard coded add-ons to retail front ends is over, says Richard Clarke, Head of Global Sales, Consumer Industries at Fujitsu. Instead, retailers need to architect a new road map that embraces API enablement and microservices.

Retail’s economic model is breaking:can stores still cover their fixed costs in 2024?

Stores are retail’s problem child, says Richard Clarke, Head of Global Sales, Consumer Industries at Fujitsu. It seems many retailers can’t live with them or without them.

Early-win retail AI business cases will emerge in 2024

AI-powered retail apps are slogging it out, according to Richard Clarke, Head of Global Sales, Consumer Industries at Fujitsu. Only those with a real business case will make it. He expects to see the first long-term winning use cases emerge in 2024.

Responsible Business

Effectively tackling carbon emission reductions needs everyone engaged

Everyone knows they should be doing their bit to protect the environment, reduce carbon emissions, and minimize global warming, says Sarah-Jane Littleford, Head of Responsible Business, Global Delivery at Fujitsu. But the main challenge for most people at work is knowing what to do and how to make a start.

How Fujitsu is embedding the UN SDGs in its working culture

Many global organizations have turned to the United Nations' Sustainable Development Goals as the inspiration for their ESG policies. Sarah-Jane Littleford, Head of Responsible Business, Fujitsu Global Delivery, explains here how Fujitsu is taking this one step further in an initiative that makes the SDGs meaningful and relevant to the daily activities of Its people around the globe.

Accelerating transformation by focusing on culture, people and mindset

At the start of the pandemic, Benno Zollner stepped into a new global role as Head of Digital Systems Platform Unit at Fujitsu, with the task of accelerating globalization. In this pivotal position, he has played a crucial role in ensuring that new practices are implemented across Fujitsu globally for the first time in the company’s 80-plus year history.

Are we losing sight of what ESG is really for?

After a period of rapid adoption, there have been signs of ESG fatigue setting in, writes Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. One reason for this, he argues, is that we may have lost sight of ESG's core role as a roadmap for transparent strategy and stakeholder assurance.

Beyond compliance: Ensuring the EU’s CSRD catalyzes progres

New EU regulation around sustainability reporting is tightening compliance standards, writes Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. But will the effects of the Corporate Sustainability Reporting Directive (CSRD) be wholly positive

“Do no harm” is no longer enough in ESG

The ESG movement has started an important conversation, but it does not go far enough, argues Colm McDaid, Interregional Engagement Environment Lead at Fujitsu. We must expand our thinking from “doing no harm” to healing and regenerating the natural systems that sustain all life.

Technology for a Data-Driven World

ESG commitments are important – but don’t overlook obvious quick wins

Most major corporations are now on board with the ESG (Environment, Society, Governance) agenda to reduce CO2 emissions to net zero, writes Leigh Schvartz - Head of Consultative Sales at Fujitsu Europe’s Platform Business. However, obvious quick wins remain relatively untapped, notably consumption-based IT procurement.

Smart players adapt everywhere

VDI takes you a long way toward your competitiveness, agility and resilience agendas, writes Leigh Schvartz, Head of Consultative Sales, Fujitsu Europe Platform Business. So, how will you ensure it works in your specific circumstances?

It has never been easier to explore how containers can accelerate AI development and DX

Containers are at the heart of cloud-native platforms and AI development, which makes them integral to digital transformation, says Glenn Fitzgerald. The launch of a new, free Kubernetes “test drive” platform by Fujitsu ensures enterprises can review their current and future containerization landscape.

Five Steps to Data Resilience

What we value in business changes over time. The Greeks and Romans traded huge amphorae of olive oil across the thenknown world. Medieval European merchants built fortunes on silks and spices. The industrial revolution transformed the scope and scale of business through mechanization. And over the last 50 years, some of the world’s biggest, fastest-growing companies focused on the technology of information – computer hardware, software, the internet, and, increasingly, the data contained in these environments.

Sustainability is also about affordability

New approaches to make SAP S/4HANA sustainability objectives more affordable with consumption-based models. There is an exciting ambiguity in the English word “sustainability”. Its sense of being supportable and viable over the long term has recently been heavily linked with environmental issues — particularly net zero. It can also be applied to being practical in terms of economics or organizational resources.

Moore’s Law Turns to Highlighting Power Savings in Data Centers

In the past year, the focus on power consumption and running costs in data center infrastructure has reached unprecedented levels. Power efficiency has become a crucial factor that most customers prioritize when selecting new systems.

How to Find Out if your AI project is a Business Case

What's it going to take to get AI more widely adopted in business? asks Glenn Fitzgerald, Chief Data Officer, Platform Business Europe at Fujitsu. Perhaps building use cases and testing on reliable infrastructure. Picture yourself taking an AI «test drive».

Why Technology is a Key Factor in the ‘Return to the office’ debate

The “should we, shouldn’t we?” debate has been raging for a year. It’s finally time for employees and employers to decide whether to return to the office – and technology plays a more significant role than many people would think in influencing this decision, says Marcel Schuster, Head of Customer Experience Workplace at Fujitsu.

How to create new business value from your SAP S/4HANA migration

The slow pace of migration to SAP S/4HANA is perplexing. Only 14% of SAP users are now live. Yet support for SAP Business Suite ends in 2027, and any options to pay extra for extended maintenance run out in 2030. Given the complexity of migration, these are tight deadlines. Throw skills shortages into the mix and it's clear that waiting any longer to make decisions is an extremely high-risk strategy.

How to avoid cloud FOMO with on-premises infrastructure

Nobody likes paying for things they don’t use. It feels like being short-changed. A common cause for complaint is a subscription plan that just runs on whether you use it or not. We’ve all probably experienced that. But you’ll have also felt some of that pain if you ever took the salesperson’s advice to upgrade to the model bigger and more expensive than you needed – just in case – only to use a fraction of its available power or functions...

How to accelerate leverage over your data and solve strategic needs

There is a major disconnect between how LoB and digital leaders perceive the use of data to improve the customer experience, says Regina Moran, VP, Head of Global Delivery Unit, at Fujitsu. Here she outlines three ‘accelerators’ to enable businesses to speed up becoming data-driven at their foundations and supporting business strategies effectively. A roadmap to align diverging views Surprisingly, many organizations still can’t leverage data to adapt to strategic needs, with a significant perception gap emergin.

Manufacturers must optimize data as economies weaken

Data Adaptability will be key as economies slow Global insecurity and rising inflation make the coming months extraordinarily unpredictable for manufacturers. This is on top of factors such as supply chain bottlenecks and labor shortages that meant — even before the tragic events in Ukraine — manufacturing confidence was already at an 18-month low.

Emerging Technologies

How digitalized rice trading is improving global food security

Food security is a huge issue for the world. So far, increased production has managed to keep pace with the extraordinary population growth over the last 50 years. But there are reasons to think we might have even more significant challenges ahead.

How Transformational Leaders Are Leveraging Containers to Deconstruct and Rebuild their Businesses

If there’s one phrase likely to strike fear in a CIO’s heart, it’s “cloud silos”. As a result, fear of lock-in keeps many businesses from leveraging best-in-breed multi-cloud infrastructures and deploying transformational technologies like containers. As CTO Cloud Partner Eco Systems at Fujitsu, Sanjeev Kamboj helps customers transform their businesses to extract the greatest benefit from digital transformation. Here he shares insights on how to get past the fear of lock-in to make transformational changes.

Business Solutions and Partnerships

Collaboration Between Channel Partners Bridges the Skills Gap

Over the last few years, many businesses have accelerated their transformations by deploying technologies and processes to keep remote teams running despite the chaos of the Covid pandemic. But after that initial push, the positive trend toward digital transformation has stalled for many companies as they struggle to find skilled staff.

Fujitsu and Veritas – collaborating more closely than ever after 30 years of partnership

The world has changed – but this strategic relationship has continued to evolve to help customers on their digital journey.

5 Ways B2B companies can achieve CX transformation

Customer Experience (CX) transformation is one of the most powerful strategic changes an organization can undertake. Consultants at McKinsey & Co say that “A fundamental change of mind-set focusing on the customer, along with operational and IT improvements, can generate a 20-30% uplift in customer satisfaction, a 10-20% improvement in employee satisfaction, and economic gains ranging from 20-50% of the cost base addressed in the various journeys.”


Fujitsu on: Computing: Quantum

As silicon-based classical computing approaches its technological limits, quantum computing offers the potential to find new solutions to the most complex business and societal challenges.

Fujitsu on: Private 5G

5G is the fifth-generation technology standard for broadband cellular networks, which operators began deploying worldwide in 2019. 5G networks have higher download speeds, eventually up to 10 gigabits per second, and low latency.

Fujitsu on: Partner Ecosystem

The Partner Ecosystem represents over 80% of Fujitsu’s business in the European region – consequently, for Fujitsu to be successful, its partners must also be successful. There are multiple opportunities and programs for partners of all types to participate in Fujitsu’s partner ecosystem.

Fujitsu on: Responsible Business

The Fujitsu Purpose, announced in 2020, focuses resources on "making the world more sustainable by building trust in society through innovation". Through this purpose, Fujitsu aims to help its customers remain at the cutting edge of technology innovation, and connect people, communities, organizations, things, and data within its business activities, sustainably and responsibly.

Fujitsu on: Computing

Society, business, science, and the systems that support all these are becoming more complex. They rely on ever-greater computing power and technical levels to provide essential analysis, insight, optimization, and control. The process is symbiotic — greater complexity demands greater computing power. In turn, this enableseven greater complexity.

Fujitsu on: Hybrid IT

Society is rapidly becoming ever more connected. Every aspect of our lives – from work to leisure, family life to health and wellbeing, commerce to sustainable development — depends on digital connectivity of people, things, places, and organizations. That, in turn, depends on digital Infrastructure, built on technologies that are seamlessly connected.

Fujitsu on: the PRIMERGY M7 Server Series

Fujitsu’s next-generation PRIMERGY M7 servers leverage the new 4th Gen Intel Xeon Scalable processor technology.

Top of Page