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What We Value

Human Centered Design

Our Human Centered Design approach is comprised of three perspectives—Customer Centric Design, Total Design, and Universal Design. Its aim is the realization of a rich ICT society. Through these design activities, we will support the corporate activities of the Fujitsu Group and meet the challenge of design innovation in the ICT sector. In so doing, we will pursue, together with our customers, their infinite possibilities in a ubiquitous society.

Sustainable Design

To create a sustainable society in which we co-exist with the global environment, Fujitsu undertakes a comprehensive range of environmental actions. These include contributions to the environment through green products and software services, construction of environmental management systems, product recycling measures, the reduction of chemical emissions, energy conservation measures, and reduction (zero emissions) of factory waste.

Universal Design

Universal design of products and services aimed at realizing a society in which people can actively utilize their individual strengths and live rich lives of comfort and reassurance.

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