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Digital Roulette: Two in Three Digital Transformation Projects “a Gamble” According to New Fujitsu Study

Fujitsu EMEIA

News facts: 
  • Beneath the bravado, organizations say digital success is hindered by complexity, conflicting priorities and a lack of confidence
  • Study of more than 600 IT decision makers in Europe reveals widespread agreement that digital transformation is vital, yet highlights huge disconnects in terms of strategic priorities
Munich, January 19, 2016 European business leaders agree that digital transformation is critical to their future success, yet a survey1 conducted in the UK, Spain, Sweden and Germany and published today by Fujitsu reveals that most companies lack a clear strategy for reaching this goal – and the majority still see the whole digitalization process as a gamble.

The year 2016 is widely tipped by industry pundits as the “year of digital transformation”, and Gartner analyst Michael Burkett confirms: “Digital business is shifting from a future strategic vision by IT leaders and digital leaders to providing a real competitive edge today.”2 Yet three quarters of organizations agree that digital transformation is a business priority and the same number lack confidence in their digital decisions, according to Fujitsu’s research.

The survey, taking in the views of more than 600 C-level executives and IT budget holders, reveals a huge amount of industry-wide optimism in digital transformation. Executives are confident in their own organization’s ability to progress transformation projects and the overwhelming majority are in favor of moving even faster. There is also widespread agreement that failing to digitalize fast enough will lead to a sweeping range of penalties including loss of productivity, reduced business responsiveness to the market and problems with customer retention and loyalty.

“When you scratch the surface, business optimism on digital transformation in fact looks more like bravado,” says Duncan Tait, CEO, EVP and Head of EMEIA at Fujitsu. “The survey reveals that only one in four are actually confident in their digital decisions, while two in three will even admit that their digital transformation projects are a gamble.”

Although there is widespread recognition that digital transformation impacts the top line in terms of how organizations create value for their customers, Fujitsu’s research also uncovers huge disconnects in terms of strategic priorities for digital projects. Among the key findings:
  • Only one in three respondents agrees that digital priorities are fully aligned within their organization
  • Every second executive thinks digitalization is a job best left to the IT department
  • One in three business leaders think they are already over-spending on digital projects
  • Only one in four is “extremely confident” in advising on the right choices
Tait adds: “Digital transformation is increasingly core to societal and economic stability and in order to thrive, businesses need to accelerate the pace at which they bring technology and new ideas together. However, the lack of clear ownership and conflicting priorities is a barrier to success. Fujitsu is focused on supporting customers on their journey to digital transformation and in enabling customers to achieve balance, both in order for them to thrive in a digital world as well as to transform their businesses without disruption.”

Fujitsu defines transformation as bridging the digital disconnect through the seamless integration of new front-end experiences with processes and information at the core operational level. This process is fundamental to future business, yet many companies clearly fail to appreciate the risks of attempting a poorly-planned implementation. Finding the right balance is unique for every customer, instead of being a linear process or about doing one thing or another.

What’s more is that in order to be truly digital, organizations must be digitally-enabled from end-to-end, by building new digital front-end experiences and seamlessly connecting these to the back-end systems and infrastructure that enable them.

Notes to editors

You can find the "Walking the digital tightrope" report here.

1 A study into the digital maturity of organizations across EMEIA was commissioned by Fujitsu and carried out by independent research company, Censuswide, in October 2015. The study covered the UK, Germany, Spain and Sweden and consisted of two parts:
  • A quantitative survey of 643 IT decision makers in the retail, finance, manufacturing and public sectors, examining how many companies are exploring the adoption of a two-speed IT strategy; the factors driving this adoption and the barriers to its success
  • A series of qualitative interviews with 16 CEOs in the same countries and sectors
2 “Embed Digital Business Into the Fabric of Your Organization”, Michael Burkett at Gartner, November 5, 2015.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 159,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$40 billion) for the fiscal year ended March 31, 2015. For more information, please see

About Fujitsu EMEIA

Fujitsu enables customers to capitalize on digital opportunities with confidence, by helping them to balance robust ICT and digital innovation. The leading information and communication technology (ICT) company can achieve this based on its full portfolio of business-technology products, solutions and services, ranging from workplace systems to data center solutions, managed services, and cloud-based software and solutions. Fujitsu’s vision is to enable a Human Centric Intelligent Society that creates value by connecting infrastructure, empowering people and creatively defining new forms of intelligence. In Europe, the Middle East, India and Africa (EMEIA), Fujitsu employs more than 29,000 people and is part of the global Fujitsu Group. For more information, please see

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Date: 19 January, 2016
City: Munich