Skip to main content



Fujitsu Helps Businesses Overcome HDD Capacity Limits with Thin Provisioning for ETERNUS DX Disk Storage Systems

Munich, March 02, 2012

News Facts:

  • Fujitsu offers 70 per cent discount on its Thin Provisioning option across the seamless ETERNUS DX family1
  • Fujitsu has not raised hard disk prices following worldwide shortages in HDDs due to flooding in Thailand
  • Data grows each year at around 60 per cent, while flooding in T hailand has created a world-wide HDD shortage

Fujitsu today introduces a new promotion designed to help businesses of all sizes to ‘Start Thin, Get Thin, and Stay Thin’, and so control the cost and growth of their data storage requirements. ETERNUS DX Thin Provisioning reduces initial purchase cost and operating costs by up to 50 per cent, with a huge improvement in storage utilization, enabling businesses to realize a lean IT infrastructure. For a limited time, Fujitsu is offering this feature for all ETERNUS DX systems at a discount of 70 per cent.


Business benefits

Information is a key business success factor. The demand for virtualization, server consolidation and cloud computing is rapidly increasing. Many companies are familiar with the problems of overload caused by the continuing rapid growth in data volume. This is only worsened by supply problems, such as the worldwide HDD shortage following recent flooding in Thailand. Despite this, Fujitsu has not raised hard disk prices, passing additional costs onto our customers.


Within the seamless ETERNUS DX family concept, Fujitsu offers enterprise functionality right from the start. ETERNUS DX systems scale in terms of capacity and performance, as well as in terms of service levels. Improving storage utilization rates by implementing the Thin Provisioning feature has become a critical success factor for any organization.


Thin Provisioning is used to deal with and reduce unused capacity – just as an airline ‘overbooks’ available seats and based on real-time monitoring tools re-allocates any unused capacity. This feature breaks the traditional linkage between allocated and available capacity, so by starting with a low investment businesses can operate storage systems more efficiently.


The Fujitsu ETERNUS DX Thin Provisioning Promotion is available until May 15, 2012, throughout Continental Europe, the Middle East, Asia, and India. Prices and configurations vary by region.


Supporting Quote

Marcus Schneider, Head of Product Development Group Storage at Fujitsu Technology Solutions:

“Storage efficiency technologies like Thin Provisioning are critical in helping businesses to overcome debilitating HDD capacity limits, and so win back permanent control over the cost and growth of their data storage. By offering ETERNUS DX Thin Provisioning at a discount of 70 per cent, Fujitsu is putting this storage efficiency improving technology within easy reach of all.”

Online resources


1 Available for all models except the ETERNUS DX60


Royalty-free photography of Fujitsu ETERNUS DX Disk Storage Systems is available at:

For regular news updates, bookmark the Fujitsu Newsroom:


Press Contact

Fujitsu Technology Solutions

Dr Laura Bonamici
Corporate Communications Team
Tel +49 89 62060 4454 




Simon Jones

Tel: +49 89 30 90 51629



About Fujitsu
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see


About Fujitsu Technology Solutions

Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure as a Service. Fujitsu Technology Solutions employs more than 13,000 people and is part of the global Fujitsu Group. For more information, please see: .


All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.


Date: 02 March, 2012
City: Munich