Fujitsu today launches its Product Carbon Footprint (PCF) Initiative, intended to enable the company to determine and report PCF information for new products developed and manufactured by Fujitsu Technology Solutions. The initiative is based on Fujitsu’s comprehensive experience gained over many years in Life Cycle Assessment activities in Japan.
Based at Fujitsu Technology Solutions facilities in Augsburg, Germany, the PCF initiative is a worldwide pilot for the Fujitsu Group. The project team is cross-functional, involving multiple Fujitsu Technology Solutions units and integra-ting external partners, such as the Bavarian bifa environmental institute (for analytical support) and the Fraunhofer Institute for Reliability and Microintegration (for critical review).
PCF is gaining worldwide acceptance as a metric for measuring the total amount of greenhouse gas emissions du-ring an entire product lifecycle. Due to the structural complexity of electronics products, the precise determination of their PCF is a demanding task, and standards are still in preparation. Based on its PCF initiative, Fujitsu’s aim is to pro-vide customers with PCF information as soon as reporting standards are available. Transparency on PCF can extend customers’ choice criteria and therefore help reduce carbon pollution, by enabling customers to opt for products with lower PCFs.
The initiative is the latest chapter in Fujitsu’s long history of making active contributions to fight climate change. In 2007, the company published its target to reduce 7 million tons of CO2 emissions in Japan during the fiscal 2007-2010 four-year period, and this was recently expanded to a global reduction goal of 15 million tons during the fiscal 2009-2012 timeframe. Fujitsu has also set a mid-term goal that by 2020 it will have reduced CO2 emissions annually in Ja-pan by 30 million tons, helping to realize a low carbon and prosperous society. Furthermore, Fujitsu also engages in the standardization of methodologies for evaluating ICT effects on climate change, and energy efficiency of the power-feeding system.
Reference  (GP2020-July 23, 2008)
(GPI Japan-December 10, 2007)
(GPI Global-December 7, 2009)
Study Group 5 - Environment and climate change
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About Fujitsu Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: http://www.fujitsu.com/.
About Fujitsu Technology Solutions
Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 10,000 people and is part of the global Fujitsu Group. For more information, please see: ts.fujitsu.com/aboutus.
Fujitsu Technology Solutions
Senior Manager Public Relations EMEA
Tel.: + 49 (0) 89 62060 4454
Mobile: + 49 (0) 170 855 06 08
Date: 01 March, 2010