Fujitsu Human Centric Experience Design (HXD)
Accelerate your sustainability transformation with Fujitsu’s design thinking services
Today's complex challenges require a proactive, strategic design approach to leverage rapid technological advances sustainably and effectively. Design Thinking is the key to unlocking the potential. By embracing a vision-driven, collaborative process, organizations can:
- Put people into the center: Value diverse perspectives from many different people who are impacted.
- Anticipate the future: Uncover innovative solutions that address emerging needs and opportunities.
- Build lasting impact: Create robust and sustainable outcomes that benefit all stakeholders.
- Empower purpose-driven action: Align strategic decisions with a clear sense of purpose and societal responsibility.
The Fujitsu Uvance solution portfolio is developed to drive sustainable growth and solve societal issues by activating collaboration between governments and companies. Design Thinking plays a crucial role in tailoring these solutions to specific customer needs by embracing a human-centered approach to understand customer challenges, ideate creative solutions, and prototype and test solutions before implementation.
Join us on this journey as we explore the power of Design Thinking to transform organizations and shape a better future.
Fujitsu Human Centric Experience Design (HXD)
When creating new business initiatives, Fujitsu HXD challenges conventional thinking, actively seeking new opportunities. It distinguishes itself from standard Design Thinking approaches by ensuring alignment with our customers' corporate strategies and is specifically refined for digital challenges. HXD is our approach for empowering you to accelerate your sustainable digital journey and is applied to our co-design workshops and engagements.
We put people and their experiences in the center and use tools like AI to create efficiencies and support ideation. Outcomes align with the needs of your business, employees, customers, and markets, and consider a wider societal and sustainability context.
The magic happens, when people collaborate
Our approach is simple: We create a space where individuals can brainstorm, share ideas, and work towards solutions. Whether it’s a dedicated co-design studio or a car park with post-it notes, the environment we cultivate fosters genuine interaction and creative thinking.
Our USP: We don't need flashy lights or VR headsets to spark innovation. We understand that the true magic lies in the human element. We create a flow which provides a psychological space where people feel comfortable, share their perspectives, and work together to overcome challenges.
Our focus: We help organizations address their most pressing business challenges by bringing together the right people and design sustainable, innovative and future oriented solutions.
Our strength: We are experts at creating a safe and conducive atmosphere where individuals can connect, engage, and unlock their full potential. We believe that by fostering genuine human connection spiced with our design and technical expertise, we can unlock the true power of collaboration and drive impactful results.
Let's co-design sustainable solutions that address your business challenges
Fujitsu Human Centric Experience Design (HXD) differs from standard Design Thinking approaches by ensuring alignment with our customers’ corporate strategies and is refined for digital challenges. HXD is applied to our co-design workshops, which focus on creating outcomes according to your strategic needs and can be delivered virtually, at our customers’ or Fujitsu premises or everywhere else.
A sustainable digital workplace that works for you and your people
Human-Centric Experience Workspace (HX Workspace) provides a comprehensive assessment that delves into your current experiences and challenges within the framework of your strategic vision.
Our professional designers collaborate with your key stakeholders in interviews and immersive workshops to assess your experience, envision the future, define relevant personas, and design your employees’ future experience. At the end of the engagement,
you get a lean business case that demonstrates the value that can be delivered.
Latest insights
Are service and business designers being replaced by AI?
AI already excels at many design tasks, performing them quickly and effectively.
Total Experience Design: For today’s experience-driven economy
Organizations need to constantly innovate to deliver the next exceptional user experiences.
Co-design in action with our customers
City of Hamm
The city of Hamm is on its way to becoming a smart city with its exemplary digitization strategy.
A co-design workshop with Fujitsu identified the most important data requirements in the area of sustainability for an open data citizens’ portal, including interest groups from a wide range of sectors.
UBE Group (Thailand)
UBE Group (Thailand) stands as a leading player in propelling the Thai chemical industry forward. The group serves as a strategic entity for UBE Group’s global business expansion, particularly in the Asian region. Fujitsu assisted UBE in initiating rapid Digital Transformation with Design Thinking for Innovation Project Design and Robotic Process Automation.
Evelina London Children’s Hospital
Evelina London Children’s Hospital used paper diaries to keep a record of patients’ stays in the hospital. But when the pandemic struck, visiting access was severely restricted. It wanted to upgrade to a remotely accessible, child-friendly digital diary. The hospital co-created an app using Fujitsu’s HXD approach.
Rock2Recovery
Two former Royal Marines formed Rock2Recovery to help other veterans with issues such as post-traumatic stress disorder. After spending two days with R2R to understand how it operates and pinpointing the requirements in a virtual co-design session, Fujitsu created automated systems that provide improved data management and streamline its vital work.
Veltins EisArena Winterberg
An IoT Operations Cockpit via the cloud helps VELTINS EisArena Winterberg to keep the ice as thin as possible. Ingo Götze, Ice Master, Winterberg Sports Center explains: “It has been a huge help that Fujitsu takes on complex problems and brings us solutions we were never aware of. We all worked together in a well moderated and focused co-design workshop.”
Fujitsu
With its legacy system no longer fit for purpose, Fujitsu needed a modern, adaptable system. It selected ServiceNow to meet its current requirements and scale to future needs. Taking a Design Thinking approach, the new system provides a user-friendly experience for 120,000 Fujitsu employees globally.
Uppsala Kommun
A concept for digital citizenship to simplify everyone’s daily lives via a single technical platform supports the region’s ongoing digital transformation. The collaboration, sharing of ideas, and effort from Fujitsu and Uppsala created something that will usher a new era.
