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Galp Energia: Point of Sale Innovation

Point of sale innovation

An interactive customer experience

Galp Energia
The goal of the Galp TV project was to implement a dynamic point-of-sale feature at Galp petrol stations. Fujitsu's solution provided general multimedia content (traffic and weather information, news), Galp content (promotions, sponsorships) and advertising via a digital media network. 

The solution allows Galp to contact its customers through relevant, constantly updated information. Running specific promotions at the point-of-sale leads to a more dynamic and interactive customer experience and increased revenues. It is estimated that the channel achieves approximately 30 million contacts a year.

Galp Energia is number one in the petrol market in Portugal. It is the sole owner of Petrogal (petrol production, exploration and refining and sale of petroleum products).

DownloadDownload the 'Galp Energia' case study PDF (251 KB) [250 KB]