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Vision & values

Our vision - "Understanding you better - serving you best"

The objectives we have set as a company, and the way we want to set ourselves apart from other vendors, are best expressed by our corporate vision: “Understanding you better – serving you best”. This means providing our customers with optimal support through a better understanding of their specific requirements. We are going to concentrate on closeness to our customers – with the commitment to listen, to analyze their needs, and to supply them with the best solution. This vision goes hand in hand with our “we make sure” brand promise anchored in our company logo and the special "sense of responsibility" that is central to everything we do at Fujitsu. We see our readiness for responsibility as a core strength – one we are constantly nurturing and developing. We take this responsibility very seriously, attaching great importance to delivering real value to our customers and optimizing the quality of our products, solutions and services.

Our values

Simplicity - We are easy to do business with and keep things simple.
Honesty - We practice openness, mutual respect and trust. 
Courage - We are entrepreneurs who rise to challenges of our business. 
Inspiration - We promote innovation and foster creativity. 
Reliability - We stick to our commitments

Our leadership principles

The following leadership principles that apply for Fujitsu are based entirely on our values.
  • We focus on customer value and our business results
  • We think strategically and establish direction
  • We lead change and drive implementation
  • We motivate our people to top performance
  • We share knowledge and experience
  • We walk the talk

Our leadership principles are framed by the leadership values LEAD:



  • Fujitsu Cloud Solutions
  • Managed Infrastructure Services
  • Fujitsu Product Support Services


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