SDG-related Activities in Fujitsu
SDG-related Activities in Fujitsu
The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 are a set of common goals to be achieved worldwide, including by developed countries, by 2030. Achieving these goals places considerable demand on private-sector enterprises to play an active and useful role through their technology and capacity for innovation.
The Fujitsu Group has worked for many years to utilize technology and create new innovation with the aim of achieving a “human centric intelligent society”. That is, a society which uses co-creation to generate outcomes that have a lasting impact on the community. These activities are recognized as being aligned with efforts by the international community toward achieving the SDGs.
In this sense, the SDGs are one element in an ecosystem aimed at achieving the Fujitsu growth strategy of ‘connected services’, pointing the way to new business opportunities through ventures that work to resolve social issues. The Fujitsu Group sees the SDGs as a global common language and undertakes SDG-related activities as an opportunity for wide-ranging collaboration with other organizations, including international agencies and governments, private companies and non-governmental organizations (NGOs). By adopting a multifaceted approach through cooperation with many partners, we can create and grow social value on an even larger scale.
Also, adopting an approach that overlaps common international social goals with the role that Fujitsu must play will allow us to flexibly transform our management and business in ways that are not bound by existing approaches and methodologies. Through this process, we will re-examine ourselves in light of society’s expectations and demands and will actively use the SDGs as a tool in our management strategy for achieving sustainable growth.
As a first step, using the digital technologies that are at the core of our business, we are focusing on the five areas shown below as those in which we can deliver the greatest value.
Because the creation of value on a large scale by addressing the SDGs is inextricably tied to innovating its own business, Fujitsu is promoting a company-wide project that cuts across all levels. This is focused on staff members and includes executives in the Corporate, Sales and Business divisions, but also incorporates related divisions such as Fujitsu Laboratories and the Fujitsu Research Institute. From the perspective primarily of sustainability and social responsibility by the Corporate division, the perspective of business development by the Sales division, and the perspective of solutions by the Business division, as a starting point we are collaborating in the verification and promotion of businesses that offer solutions to social issues – cementing new ties through the co-creation of both social and economic value.
Collaboration with the United Nations Development Programme (UNDP) and Tohoku University
In March 2017, Fujitsu entered into a partnership to build and operate a global database at the Global Centre for Disaster Statistics (GCDS), newly established by Tohoku University’s International Research Institute of Disaster Science and the United Nations Development Programme (UNDP).
Fujitsu will provide the FUJITSU Cloud Service K5 at no charge to assist in designing and building the global database for the GCDS and will also support the UNDP in using the database to improve other countries’ disaster prevention policy capabilities by providing data visibility and analysis services. This partnership will work to mitigate the damage associated with natural disasters, now estimated to exceed 56 trillion yen in value worldwide each year.
Participation in WIPO GREEN
Fujitsu aims to contribute to the preservation of the global environment by spreading its environmental technologies throughout society. As part of this effort, we have been participating as partners since September 2017 in the WIPO GREEN framework run by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations. This framework acts as a network for the exchange of environmental technologies and services.
Fujitsu holds a wealth of intellectual property relating to environmental technologies, including numerous patents and other specialized knowledge. At the same time, in order to spread its environmental technology broadly throughout society and contribute to reducing the impact on the environment, Fujitsu considers it important to not only employ this intellectual property in its own products and services, but also to utilize it in a variety of forms, promoting open innovation with third parties, including technology transfers. Over 200 items of Fujitsu intellectual property have already been registered on the WIPO GREEN database, with plans to register additional IP in the future. And we are doing more than simply registering our technology. Through technology matching, we are also gathering information on the requirements to address social issues in a range of countries and then feeding that information back into our technology development processes so that we can better contribute to attaining the SDGs.
Press release: http://www.fujitsu.com/global/about/resources/news/press-releases/2017/0919-02.html
For information on Fujitsu's other initiatives, please refer to the following:
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