See more, sell more
Your business needs end-to-end visibility across its entire operations. That’s a given. But what really makes the difference is when store associates – the people who encounter REAL consumers everyday – have just as much visibility as the people above them.
That’s when digital makes a difference to sales. The right technology in the right hands on the shop floor, means that you can make more sales in the aisles, by the displays, and even at the checkouts! Operational Excellence involves an increase in central and local efficiency to bring down operational costs using digital tools and processes and by empowering staff to deliver higher value services.
Jan Stoetzel, Fujitsu´s Global Head of Marketing for Retail, argues that the tech can ensure you have the right people in the right place every time in his new blog
Operational excellence helps your people close more sales each day
That’s why the concept of operational excellence can only be defined by sales. It can only be measured by sales. And sales – increasing sales – are evidence that customers like what you have to offer, how you offer it, and are more likely to become and stay loyal to your brand. So, it’s not just about cutting the cost of what goes into each sale – important as that is – it’s about maintaining service standards. Consumers can see that lower prices come with a costless service. They want service. That’s why they’ve gone to store.
Connected Retail is all about delivering the cost savings and efficiencies, while empowering store associates to be able to do more selling on the shop floor. The technology – like handheld devices which show stock levels, enable orders, and take payment on the go – frees them to upsell, cross-sell and… plan old sell! Even in the time of rising online sales, people buy from people.
Real-time visibility boosts staff empowerment
When a leading supermarket chain looked as its data, management realized that planned peak season spend was suffering due to lack of products being available both instore and online.