Retail thrives when it’s Human Centric
And that means making it easy for consumers to find the things they want and buy them for the right price. It means cutting out as many obstacles to making the sale. Sales thrive when the shop floor or website is seamlessly connected to everything from stock to advice to checkout.
A new relationship between the shopper and the retailer, mediated through the smart phone and in-store digital touchpoints.
Using multiple data sources, including on-line interactions, Point of Sale (PoS), RFID smart tags, in-store wi-fi and AI powered cameras, stores can identify customers on arrival and provide real time actionable insights to deliver a more personal service.
Jan Stoetzel, Fujitsu´s Global Head of Marketing for Retail, delves deeper into the subject in his new blog.
Cut the pain points, make the sale
You feel uneasy. And then you have to get undressed, put on the garment, go out to show your partner or friend, then go back in, change back, exit again and, if you like the garment, find a till where you can pay for it and, most probably join a queue, or return the items and start the process all over again.
Uneasy customers don’t make purchases. It’s that simple. So, why has it taken to long to transform the fitting room experience from a trial into a driver for sales? It is, perhaps, a lack of imagination. Or, more likely, a sense that the fitting room is just a sidebar to the main arena – the sales floor. Connected Retail is the answer. It’s what ensures that the humble fitting room can close the sale.
Fitting rooms fit for purpose
A pile of clothes stacked at the entrance of a set of fitting rooms made the director of a large retailer uneasy. Why was the fitting room of this flagship store hindering sales?