AI Ethics and Governance

In order to maximize the value of useful AI that brings innovation and to continue supporting a sustainable society, Fujitsu promotes “AI Ethics and Governance” for the implementation of AI Ethics. Whitepaper:
Recommendations by “the Fujitsu Group External Advisory Committee on AI Ethics” and Examples of Fujitsu's Practices

1. Why Do We Need AI Ethics?

For a Sustainable Society

Artificial intelligence (AI) businesses are becoming more active in every industry around the world, partly due to the rapid advancement of generative AI technology. AI is also being used to make important decisions. However, using AI without understanding its potential negative impact on stakeholder values and characteristics can induce risks. Many irresponsible AI services have caused widespread harm and abuse in society. This has led to a breakdown of social trust in AI. In order to rebuild this social trust, and to prevent further harm, many countries are considering regulation of AI deployment and use itself.
AI must be safe, secure, and trustworthy to maximize its value for the benefit of society. And it is important for all AI stakeholders to practice AI Ethics. AI Ethics must now be practiced not only by some companies, but by society, including developers, providers, and users.

AI Ethics is not intended to regulate technology. It fosters the creation of technological solutions that promote safety. Practicing AI Ethics contributes to gaining trust from users, resulting in taking advantage of business. In order to maximize the value of useful AI that brings innovation and to continue supporting a sustainable society, Fujitsu promotes “AI Ethics and Governance” for the implementation of AI Ethics.

Oriana Medlicott (Senior Researcher) introduces AI Ethics of Fujitsu

2. AI Ethics: The Fujitsu Perspective

The relationship between business interests and AI Ethics and how to implement the same might remain yet unclear to many companies considering an AI solution. At Fujitsu, our approach to AI Ethics has been advocating for human-centric technology generation processes. We have been working on AI Ethics from this perspective, and accumulating know-how from an early stage – all in order to build trust in society about the safe and responsible use of AI.
Here are four key points of the AI Ethics works we are promoting together with our users and other stakeholders to realize safe, secure and trustworthy AI.

Advocating for the “Human-centric” perspective for over 10 years

Since 2009, Fujitsu has been promoting the philosophy of "Human Centric", which aims to realize a sustainable digital society centered on the rights and agencies of people and which utilizes technology for the benefit of people.

Ensuring Objectivity Through Cooperation With External Experts

"Fujitsu Group AI Commitment" was developed based on the bioethical principles and referring to the 5 principles designed by AI4People. We also actively participate in discussions on AI Ethics around the world, including the Global Partnership on AI and standardizing bodies such as ISO.

Ensuring Governance on AI Ethics Involving Management and All Employees

Under the leadership of “AI Ethics and Governance Office”, departments in R&D, internal compliance, and user implementation work together to establish and maintain the governance system.

The “Fujitsu Group External Advisory Committee on AI Ethics”, which consists of outside experts, objectively evaluates Fujitsu’s activities on AI Ethics and the results of the discussion shall be reported to the Board of Directors to link AI Ethics to corporate governance.

Embedding Principles Into Practices

We are working to promote AI Ethics practices in both aspects of governance and technology such as to develop guidelines in each business group and to establish the in-house consultation desk and implement ethical review process to quickly identify and respond to ethical risks, as well as R&D that leads to realize AI Ethics.

3. Fujitsu Group AI Commitment

Our Promises With the Customers and the Society

Fujitsu has long advocated a ‘human centric’ approach and argued that information technology should fundamentally be used to focus on the needs and value of, and for the benefit of, people. In March 2019, as a reflection of the rapid recent development of AI technologies, Fujitsu formulated and announced the "Fujitsu Group AI Commitment” which is our purpose detailed from an AI Ethics perspective. As the companies which carry out AI-related businesses including research, development, implementation, and operation activities, we aim to emphasize the importance of communication with a wide range of stakeholders in the community, including users and consumers, as we distribute the enormous value of AI to the society. For that purpose, the commitment outlines our promises with the customers and the community.

5 Principals of “Fujitsu Group AI Commitment”

  1. Provide value to customers and society with AI
  2. Strive for Human Centric AI
  3. Strive for a sustainable society with AI
  4. Strive for AI that respects and supports people’s decision making
  5. As corporate responsibility, emphasize transparency and accountability for AI

The Background of Developing “Fujitsu Group AI Commitment”

In 2018, Fujitsu Laboratories of Europe joined AI4People as one of the founding members. AI4People is a global consortium group of Europe with expertise in the impact of AI on society.
To cover the necessary principals and to ensure objectivity, Fujitsu partnered with AI4People and formulated our AI commitment referred to AI4people's 5 principals.

4. Fujitsu Group External Advisory Committee on AI Ethics

Link AI Ethics to “Corporate Governance”

Fujitsu has been established a committee of external experts as a way of receiving objective, third-party evaluations of the Fujitsu Group's AI Ethics. The committee aims to regularly discuss issues relating to AI Ethics with CDXO and CDPO, thereby enhancing the Fujitsu Group's corporate governance in AI Ethics.

Press Releases : Fujitsu Establishes the Fujitsu Group External Advisory Committee on AI Ethics to Ensure the Safe and Secure Deployment of AI in Society

Publication of the white paper outlining the committee's recommendations

We have published a white paper detailing the Committee's efforts, including some of the 'Committee's Recommendations' and 'Examples of Fujitsu's Practices' based on these recommendations, aimed at AI user companies. We hope that this paper will be useful for those interested in AI Ethics and Governance to realize a safe and secure AI society.


Fujitsu Group External Advisory Committee on AI Ethics members

Committee Chair

Junichi Tsujii

Ergonomics Fellow at the National Institute of Advanced Industrial Science and Technology, Professor Emeritus at the University of Tokyo, Professor at the University of Manchester, etc.

Committee Members

Yuko Kimijima

Professor at Keio University Faculty of Law/Graduate School of Law,
Director of Keio University Global Research Institute (KGRI),
Director of Japan Association of Industrial Property Law, and a Lawyer, etc.

Hiroko Kuniya

Journalist, Trustee at Tokyo University of the Arts (Head of SDGs Promotion Office), etc.

Takanori Takebe

Professor of the Research Institutes at Tokyo Medical and Dental University,
Director of the Communication Design Center at Yokohama City University,
Deputy Director of the Center for Stem Cell & Organoid Medicine at Cincinnati Children’s Hospital, Professor of Graduate School of Medicine at Osaka University, etc

Kumiko Bandou

Governor of the Japanese Red Cross Society, Director of Save the Children Japan, etc.

Takakazu Yumoto

Professor Emeritus at Kyoto University, Visiting Professor at Chubu University, President of Japan Food Studies College, Director of Kyoto Biodiversity Center, etc.

5. Governance System


“AI Ethics and Governance Office”, newly established on February 2022, leads and focuses on implementing measures to actively promote AI Ethics to the society based on Fujitsu Group AI Commitment.

Consulting / Incorporating into the R&D Process

We have established a consultation desk for concerns such as human rights, privacy, and Ethics at each R&D process in order to avoid AI Ethics issues in advance.
In addition, we are working on various measures to ensure trustworthy AI in each process, such as developing ethical review process and guidelines.


In 2019, all Fujitsu Group employees in Japan, including those in the business and corporate divisions, were obligated to be trained AI Ethics. We will continue to educate to deepen employees’ understandings on AI Ethics.

Press Releases : Fujitsu Establishes AI Ethics and Governance Office to Ensure the Safe and Secure Deployment of AI and Leading-edge Technologies in Society

6. Technical Effort to Practice Al Ethics

R&D to help design and audit for trustworthy AI

From a technical perspective, we are trying various initiatives to promote AI ethics from principles to practice. “AI Trust Research Center” works with “AI Ethics Governance Office” to conduct research and development to realize a sustainable world.

Research activities by "AI Trust Research Center"

Offering “AI Ethics Impact Assessment” / Download free

AI Trust Research Center developed “AI Ethics Impact Assessment”, a resource toolkit offering developers guidance for evaluating the ethical impact and risks of AI systems based on international AI Ethics guidelines. We offer these resources free of charge to promote the safe and secure deployment of AI systems in society.

7. Academic-industrial collaboration with a social science perspective

One of the activities we are working on together with society is the Academic-industrial collaboration on AI Ethics. By working together with educational and research institutions on AI Ethics, it is expected to have great social significance, by further developing Fujitsu's AI Ethics technologies and applying them to solving social problems, and by returning our company's knowledge to younger generations such as students.
One of the characteristics of our academic-industrial collaboration on AI Ethics is the involvement of various stakeholders across academic fields of science, social science, humanities and so on, as well as gender, age, and national boundaries. For example, in addition to researchers in the field of technology, many experts in the fields of social science, such as law and sociology, are conducting research in our academic-industrial collaboration. AI Ethics is a new field of research, so depending on the culture in which AI is provided and the values of the people, there are different ideas about how AI should be used. Therefore, it is essential to mature the discussion from multiple perspectives with people from diverse backgrounds.

8. Let Us Work Together to Create a Trustworthy AI Society

For further Discussions on AI Ethics Governance

AI Ethics can be realized not only by companies who develop / provide AI, but also by all stakeholders involved in AI must practice AI Ethics in each process. Let us work together and deepen our efforts to realize a sustainable society by secure and trustworthy AI. As a partner working together, please feel free to contact us.

Connect with Fujitsu Research

Top of Page