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Fujitsu Unveils Revamped Partner Program to Drive Mutual Growth and Success

Munich, May 23, 2024

Fujitsu today announces the most substantial changes to its channel framework in 15 years, aimed at consolidating Fujitsu’s position as a channel-first powerhouse in data center and artificial intelligence infrastructure. The new Fujitsu Partner Program replaces the longstanding Select Partner program, and is designed to simplify and energize partnerships, driving growth and success for all stakeholders in the data center business.

The revamped Fujitsu Partner Program boasts a straightforward and streamlined structure, with crystal-clear requirements making it easier for partners to thrive. Fujitsu is focused on creating new opportunities for profitability, offering competitive backend rebates benchmarked against other equivalent partner programs. It has also reset thresholds to engage with partners of all sizes, including small and medium businesses. Thanks to the program’s intuitive design, partners can now predict and calculate their earnings with Fujitsu.

Fujitsu has built its new Partner Program on three foundational pillars — revenue success, technology skills development and co-selling opportunities. In simplifying and improving Fujitsu’s previous training and certification process, the new program makes it more accessible for partners to achieve one of three levels of partnership: Fujitsu Essential Partner, Fujitsu Advanced Partner, or Fujitsu Strategic Partner. Each level offers unique benefits, resources and opportunities tailored to support partners at every stage of their journey.

Fujitsu is retaining its established and popular Ecosystem Platform, a pioneering advance co-selling approach. It is also introducing innovative elements designed to propel partners and their businesses to new heights. The new program places a strong emphasis on creating co-selling opportunities, encouraging partners to collaborate on projects, leverage each other’s strengths, and invest in developing and enhancing their technology skills through training initiatives, certifications, and knowledge-sharing platforms.

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About Fujitsu

Fujitsu’s purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.7 trillion yen (US$28 billion) for the fiscal year ended March 31, 2023 and remains the top digital services company in Japan by market share. Find out more: https://www.fujitsu.com/.

Fujitsu’s Commitment to the Sustainable Development Goals

The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030. Fujitsu’s purpose – “to make the world more sustainable by building trust in society through innovation” – is a promise to contribute to the vision of a better future empowered by the SDGs

Public Relations

International Corporate Communications
E-mail: public.relations@fujitsu.com

Fujitsu’s Commitment to the Sustainable Development Goals
The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030. Fujitsu’s purpose – “to make the world more sustainable by building trust in society through innovation” – is a promise to contribute to the vision of a better future empowered by the SDGs.

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.


Date: May 23, 2024
City: Munich