Fujitsu launches Co-Creation Metaverse to Stimulate Disruptive Value Creation

News facts:
  • Early users report Fujitsu is “ahead of the game” with $1 million virtual co-creation metaverse
  • Enables customers and partners to facilitate early-stage creative dialog on digital transformation
  • Addresses the missing spark and growing stagnation experienced by many organizations trying to make creative breakthroughs when working remotely
  • Complements Fujitsu’s global co-creation program with short, consumable and tangible customer experiences (CX)

Munich, February 22, 2022

Fujitsu unveils a new virtual co-creation metaverse facilitating early-stage creative dialogue among customers and partners. The Fujitsu CX Lab, which has already hosted over 700 sessions as part of user testing, offers unique virtual experiences within a cybernetic city, enabling ‘metaconversations’ about driving digital transformation forward.

Fujitsu is investing $1 million in the CX Lab to provide more rapid, diverse and disruptive business value and digital transformation across its ecosystem. The CX Lab concept complements Fujitsu’s global co-creation program with short, consumable and tangible customer experiences (CX) designed to help solve four technology challenges: Hybrid Cloud, Future Workplace, SAP optimization and Data-Driven Transformation. The concept has two dimensions. It leverages the new digital shift culture of virtual engagement, enabling ecosystems to cross-fertilize ideas more easily and quickly. And it acknowledges that people respond more creatively within new, stimulating environments. CX Labs is a highly engineered metaverse that brings both dimensions together in a unique, immersive and exciting co-creation space.

Dr Michael Lettenberger, Managing Director at EHF IP, says: "The presentation of Fujitsu’s CX Lab was an amazing experience for us. Fujitsu is definitely ahead of the game when it comes to ecosystem engagement models. There is no doubt that people are tired of virtual meetings and crave something different. After seeing Fujitsu's CX Lab, we really could imagine many ways of positive impact it could have on creativity and the cross-fertilization of ideas."

Leigh Schvartz, Head of Consultative Sales at Fujitsu, comments: “Responses from customer beta test are extraordinarily positive. Virtual co-creation works well but being stuck in a home office leads to stagnation. People miss the stimulation of new environments. That was the spark for the Fujitsu CX Lab, which is now available to all our customers and partners for exploratory metaconversations.”

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see

Fujitsu’s Commitment to the Sustainable Development Goals
The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030. Fujitsu’s purpose – “to make the world more sustainable by building trust in society through innovation” – is a promise to contribute to the vision of a better future empowered by the SDGs.

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Date: February 22, 2022
City: Munich