Fujitsu Turbocharges Channel Value Creation by Harnessing Partner Superpowers

News facts:
  • SELECT channel partners are empowered to find and engage with new partners thanks to My Ecosystem Connect peer-to-peer communications
  • The latest enhancement to the Fujitsu Channel Ecosystem Platform enables partners to quickly create a pre-validated shortlist of providers with complementary superpowers and start interacting directly from the platform
  • New features in My Ecosystem Connect offer easy access to partner showcases, private direct messaging, and discussion boards

Munich, November 16, 2021

New peer-to-peer communications features introduced with My Ecosystem Connect empower Fujitsu SELECT partners to quickly identify, contact and engage with leading solutions providers and peers within the framework of the Partner Ecosystem Platform. The latest enhancements quickly deliver a curated shortlist of leading regional experts and enable channel and non-reselling partners to seamlessly start interacting directly or via a discussion forum.

The COVID-19 pandemic accelerated digital transformation for many businesses. In turn, this is driving rapid change in the IT channel. Partners are stepping up to become trusted collaborators and address their customers’ business challenges but often lack the full breadth of skills necessary to tackle projects alone. By pooling complementary skills, knowledge and resources, partners can collectively access more extensive opportunities without investing heavily in expanding their skillsets. The Fujitsu SELECT Ecosystem Platform enables partners to rapidly identify collaborators with complementary superpowers and makes it easy to start working together immediately.

Fujitsu’s Ecosystem Platform is designed to make the whole process seamless. Fujitsu saves time and effort by presenting only the best regional solutions that partners can include in their projects. Partners simply need to search, for example, for a capability such as machine learning expertise or an IoT service. The pre-validated options presented also enable direct connections to one or more of the providers. Collaborations start with a single click – without having to leave the platform.

Fernanda Catarino, Head of Channel, Alliances and Ecosystem, Europe at Fujitsu, comments: “Channel partners today find themselves working in a so-called ‘frenemy’ economy. Companies they once considered as competitors are now also potential collaborators. We aim to empower our ecosystem to generate new business value by bringing together new combinations of their superpowers. The latest evolution of the Ecosystem Platform makes it easy not only to find a perfect match but also to start collaborating immediately.”

The Ecosystem platform now also features communities focused on the strategic areas of SAP, Hybrid Cloud, Workplace and Data Driven Transformation, where partners can discuss their latest business challenges, share opinions, or ask for input.

Channel partners are trusted advisors for digital transformation
Alastair Edwards, Chief Analyst at Canalys, says: “Businesses are looking to channel partners as trusted advisors to help guide them through their digital transformations. At the same time, partners are under the twin pressures of an ongoing skills shortage and the growing complexity of customers’ business challenges. Collaboration and cooperation will enable their future success.”

Christopher Pogue, SVP Head of Strategic Alliances at Nuix, says: “Fujitsu has already done the heavy lifting to identify the best tools and service partners in key technology areas. Each search on the platform delivers a manageable shortlist of companies and solutions that I can include in my projects immediately– rather than a list of everyone in the region with a related skill.”

The Fujitsu Ecosystem platform gives users easy, at-a-glance visibility over their multiple peer-to-peer interactions with a single sign-in. These range from “challenges” they have placed requesting support to the discussion threads they have participated in and direct peer-to-peer messages via My Ecosystem Connect.

Participation in the Fujitsu Partner Ecosystem is available to resellers, service providers, consultants and technology experts interested in sharing their superpowers and simply requires registration at the Fujitsu partner Portal:

Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)

The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030. Fujitsu’s purpose — “to make the world more sustainable by building trust in society through innovation”—is a promise to contribute to the vision of a better future empowered by the SDGs.

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Notes to editors

The Fujitsu SELECT Partner Ecosystem Platform is a powerful force multiplier for partners’ ideas and innovative solutions. It enables partners with a wide variety of complementary skills to join forces and create entirely new service offerings where the combined value is greater than the sum of their parts. The platform leverages Fujitsu’s proven Human Centric Experience Design (HXD) methodology to harness the power of collaboration and focus on delivering transformational outcomes for customers.

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About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 126,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$34 billion) for the fiscal year ended March 31, 2021. For more information, please see

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International Corporate Communications

Date: November 16, 2021
City: Munich