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  7. Fujitsu’s Revolutionary Omni-channel Retailing Solution - Now Globally Available

Fujitsu’s Revolutionary Omni-channel Retailing Solution - Now Globally Available

Fujitsu CEMEA&I

Munich/Paris, September 18, 2014 Fujitsu today announces at Equipmag in Paris the global availability of its revolutionary new omni-channel Point of Service (PoS) application that allows retailers to significantly increase revenue while reducing IT costs. FUJITSU Retail Solution Market Place achieves this by supporting enterprise-wide transaction and order fulfilment to deliver a consistent and seamless buying experience to their customers via traditional PoS, online and mobile channels using a single user interface (UI).

Fujitsu’s investment in a true service-oriented application architecture (SOA) future proofs the retailer’s investment by simplifying and speeding integration across the retail enterprise. This approach makes it easier to be ready for the ‘next big thing in retail’ so new technologies can be integrated and available to the business quickly and without adding significant support overhead.  Since its introduction earlier this year, FUJITSU Market Place has drawn lots of interest from major retailers, retail analysts and retail architects globally.

Using this approach, FUJITSU Market Place breaks down the barrier between orders and in-store shopping by combining both in a single transaction. For the customer, this delivers uniform pricing, promotion and customer-relationship experiences whether online, in-store or via a mobile device. It also allows the sales associate to transact business with the customer through a single application rather than switching between separate PoS and online order fulfillment applications, making the operation quicker, easier and more likely to be accurate. And for the retailer, it provides increased profitability through a reduction of ‘dropped baskets.’

Supporting Quote

Michael ‘Monty’ Montgomery, Master Architect, IDesign Inc.
“The architecture of Fujitsu’s new Point of Sale system, FUJITSU Market Place, is state-of-the-art in both design and construction. Its contemporary SOA design facilitates a greater degree of service integration, enabling varied user-driven workflows to easily coexist within a single UI, while its modern design also provides it the flexibility to fit deployments of any size while also allowing it to grow with changing needs.

At the same time, FUJITSU Market Place’s construction extends these SOA principles into the POS software development kit (SDK) itself, giving the SDK powerful extensibility capabilities while maintaining a simple, streamlined service-oriented programming experience. Its design also offers modern Application Programing Interface (API) capabilities to simplify integration with web sites, devices and other systems.

Individually, these capabilities represent the best in modern software architecture. Combined, they future-proof the system, safeguarding an organization’s software investment for the long term.”

Pricing and availability

FUJITSU Retail Solution Market Place is now available to customers globally through Fujitsu.

Notes to editors

Fujitsu`s Connected Retail
The world is changing rapidly, making the retail business more competitive than any other industry. Digitalization and mobility, rising customer expectations, increasing cost pressure all mean that retailers are facing enormous challenges. Fujitsu stands for connecting the streams of multichannel selling and the wider scope of enterprise IT. With over 30 years of worldwide experience in the retail sector, we are already helping more than 500 retailers from all segments drive this change across 82,000 stores.

Fujitsu’s end-to-end retail business solutions make retailers more adaptable and responsive. They provide benefits to their business, customers, employees and IT and enable retailers to deliver a differentiated customer experience. Fujitsu understands the unique challenges for retailers in all segments – from grocery to department stores to specialties and hospitality:

-    Retail in a connected world..
-    The customer experience challenge ..
-    The new role of the store

Fujitsu’s retail solutions connect the whole value chain – from store, warehouse and headquarters, to the backbone in the datacenter. This transforms the customer experience in stores and across channels, and Fujitsu has the retail solution intellectual property, process knowledge and integration skills to make a difference.

Connected Retail comes to life: Fujitsu Market Place
FUJITSU Retail Solution Market Place is a revolutionary new Point of Service application that increases retailer revenues by improving both customer service and enterprise efficiency in an omni-channel world. Built on an innovative modular and service-oriented application architecture, it future-proofs retail IT investment and reduces the complexity and cost of technology deployment.

-    Retail in a connected world ..
-    The customer experience challenge ..
-    The new role of the store
-    Gain a 360˚ view of all customers

With FUJITSU Market Place, retail customers are empowered to buy anything, anywhere and at anytime. By providing enhanced customer service, item accessibility and channel transparency, retail customers benefit from a seamless retail experience. FUJITSU Market Place also connects orders and in-store shopping, allowing both to be combined in a single transaction and via a single application. At the same time FUJITSU Market Place improves store efficiency by giving retailers a 360˚, real-time view of customers and their value across all channels as well as real-time stock visibility.

FUJITSU Market Place delivers a uniform pricing, promotion and customer relationship experience whether online, mobile or in-store. What is more, with FUJITSU Market Place, retailers can now bring down Total Cost of Ownership thanks to a revolutionary service-oriented architecture that enables all forms of deployment – from thick to thin, cloud or a hybrid approach.

Online resources

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 162,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.8 trillion yen (US$46 billion) for the fiscal year ended March 31, 2014. For more information, please see

About Fujitsu CEMEAI

In Continental Europe, the Middle East, Africa and India, Fujitsu is the leading IT infrastructure provider with a presence in all key markets serving large, medium-sized and small businesses. The company offers a full portfolio of IT products, business solutions and services, ranging from workplace systems to datacenter solutions, managed services, and cloud-based software and solutions. In CEMEA&I Fujitsu employs approximately 13,000 people and is part of the global Fujitsu Group. For more information, please see:

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

Anna Tzioti

Fujitsu Greece SA
48, Egialias str. & Epidavrou
Marousi 15125

Phone: Phone: +30 210 68 63 613
E-mail: E-mail:
Senior PR Manager, Corporate Communications, Global Marketing


Phone: Phone: +49 89 30 90 51629
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Date: 18 September, 2014
City: Munich/Paris