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MyTravel Case Study

MyTravel goes places with

PRIMERGY BladeFrame technology

Photo of a plane and the sun
The challenge
Increase flexibility - Move from a silo model to a virtualisation model, to provide a Service-Oriented Architecture. Future-proof IT infrastructure - Migrate applications and data bases to new technologies with investment protection. Reduce complexity - Reduce required IT resources and improve time to market.

The solution
The MyTravel Group is a major player in the world's most active markets for package holidays and other leisure travel services. The company had focused on two key business issues - consolidation and cost efficiency. In particular, they were looking to boost their UK business performance by improving the customer relationship program and increasing customer retention by further developing the customer experience.

They had reviewed the way they sell their products and assessed the competition that they faced from new, non-bonded entrants to the market place. A key route for their products sales was through their website. They were particularly interested in the virtualisation and flexibility a Fujitsu PRIMERGY BladeFrame solution could bring to their organization. Mobility was also high on the list, to enable them to migrate from their DR data centre, which was shortly to be relocated.