Digital Transformation Trends 2020-2021
Global Retail Industry
New research, believed to the first survey of this scope and size to be conducted globally, reveals almost every aspect of current and future ICT plans and issues in retail today. The voices of the decision-makers tell us that:
- Coronavirus is having both a positive and negative impact, and is accelerating digital transformation
- Network security (57.2%), web security and database security (both 55.7%) and fraud prevention (55.2%) are all in the top ten ICT strategic challenges
- Most retailers are planning to use social media (79.1%), digital marketing (79.1%), and smartphone apps (68.0%) to enhance the Customer Experience
How to deliver great customer journeys in retail
Fujitsu's Richard Clarke explores how retail is becoming more competitive and more reliant on technology. What often feel like the separate worlds of online and offline are blending to create one single customer experience. Retailers need to understand the valuable role each channel plays in creating an overall customer journey.
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Delivering great customer journeys in retail
Listen to Part 1 in our series exploring the global retail environment and digital transformation.
Fujitsu's Executive Director of Global Retail, Richard Clarke, joins Craig Baty of DataDriven to discuss how you can deliver great customer journeys in today's retail enviornment.