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Responsible Business

"As the role of IT becomes more pervasive in everyday life Fujitsu remains committed to making a positive impact to the society in which we operate. This commitment to responsible business, embodied in our ongoing Responsible Business program, remains at the heart of our long term strategy"

Duncan Tait Corporate Executive Office and SEVP, Head of EMEIA and Americas, Fujitsu

Our Approach & the Fujitsu Way

Across Fujitsu globally we recognise that when implemented correctly and genuinely, responsible and ethical behaviours create shared value. Responsible Business has been a substantial part of the Fujitsu Way (our corporate philosophy) since its inception, and therefore to our company DNA. It is genuine and longstanding, and our practice has been recognised and applauded externally in many benchmarks and indices.

Our approach, and framework, outlined below, fully aligns to our global policy and vision of President Tanaka.

Our Framework

Responsible practices are driven across the entire company, from protecting intellectual property rights and enforcing our human rights policy to encouraging all employees to get involved with community action projects. Our responsible business pillars – Environment, Community Involvement & Development, Diversity & Inclusion, Wellbeing and Operating Practices - are the foundation for our country level strategy whilst defining common themes across Fujitsu.

Activities in the UK and Ireland

Since 2011 our programme has continually grown and become well established, being named as Business in the Community’s ‘Responsible Business of the Year 2015’ and achieving 98% in the 2015 Corporate Responsibly Index. Please see our Winners Case Study and press release. Strong leadership has ensured we have become thought leaders in topics that’s surround Responsible Business, including responding to global megatrends. We have full support of our colleagues who live our values and help us to achieve our goals. We run a number of employee champion’s programmes which support for example our biodiversity efforts and corporate charity partnership.


Our regional framework enables all employees to present and speak about Responsible Business in an aligned way, building a powerful narrative and strong cohesion. It helps to translate global policy into practical guidance. This includes our work with ISO26000, where we are forerunners in applying globally, and where the UK are already aligned.

A UK Responsible Business Board, including local executives, external advisors and the Managing Director is established to inspire colleagues, ensure focus on material issues, and ensure responsible business practices are firmly embedded in business planning. We also use this forum to invite external speakers to continue the learning and development of our executive team.

Our online Responsible Business report (8.41 MB ) details our material issues, projects and targets.

Our customers

Fujitsu is taking a leadership role, proactively pursuing our goals across our entire global value chain, with customers, partners and suppliers. We want to work with organisations who share our values and collaborate to make positive change. We continue to respond to social and environmental challenges by increasing sustainable ICT products and solutions and developing innovative technologies which reduce the environmental impact of our customers' businesses.

In the UK we work to transform our customers business across both the private and public sector. Our UK Responsible Business report covers our work with such customers as HMRC, local governments, and the Environment Agency. It also covers our work with private sector businesses including our support of more than 24,000 retail and hospitality outlets, 127,000 checkouts and 660,000 retail devices in the UK. The report focuses on the value creation of our solutions including reducing support costs for The Post Office by 50%.

Our Sustainability Engagement Team (SET) aims to increase the value of both Fujitsu and our customer’s brands with consumers and stakeholders, to meet legislation targets, and deliver solutions which reduce power consumption and emissions. We are able to quantify the environmental benefits of activities carried out across the business. Through the carbon foot printing tool the team has created, a wide range of analyses can be carried out, and “next steps” consultancy services can be applied. This is further detailed in our report.

Read more customer stories >>

Responsible Business Resources




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